Distribution networks are saturated, and have not kept up with modern purchasing behaviors. In relation to this we will be fostering community power by giving a commission of 10% to anyone who helps to generate a sale.
Today the price of a watch is mostly dictated by product positioning. If the difference between the price and the intrinsic value of a watch becomes too great, there is the risk of a explosion. We have decided to be completely transparent about our prices, and to use a price multiplier of 3,5.
It is possible that a watch labelled as ‘Swiss Made’ can be made from components almost entirely manufactured in Asia. We have decided to make our watches in a completely transparent manner, and have therefore created the TTO label, standing for Total Transparency on Origin.