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We design the creation of a watch as an extraordinary adventure in which everyone can take part
A watch that goes against the flow
The DAY41 project was born of the direct impetus of our female community. Thousands of them helped to shape this mechanical piece, equal parts strong and sophisticated, whose design goes against the flow of traditional watchmaking. In our attempts to create a beautiful women’s watch, we’ve ended creating a beautiful watch full stop, regardless of gender. Don’t miss the opening of pre-orders on Wednesday October 13 2021; until then, check out the DAY41 project.
Sign upNew project: initial feedback on your participation
Complication, watch style, case type and even the diameter; you rushed to the ballots, and we’re impatient to get working on this great construction site, to say the least. But before all of that, let’s take a look back at the numbers; how are things shaping up?
DiscoverA watch that goes against the flow
The DAY41 project was born of the direct impetus of our female community. Thousands of them helped to shape this mechanical piece, equal parts strong and sophisticated, whose design goes against the flow of traditional watchmaking. In our attempts to create a beautiful women’s watch, we’ve ended creating a beautiful watch full stop, regardless of gender.
High quality. International Orchestration.
We’re fostering community power and calling on the best skilled watchmakers all around the world
to create watches with unbeatable value and magic for money.
An exceptional
mechanical piece
The creation of a Fine Watchmaking movement is quintessential for fans of mechanical beauty. Until now, that pleasure was reserved for only the most fortunate, but we’ve changed all that. Are you on the waiting list?
DiscoverIt all started with a “What if”…
A community of enthusiasts
What if you could create a watchmaking brand without a budget or distribution network, just relying on the support of a community of enthusiasts?
Mechanical, quality and fair prices
What if you could buy a high-quality mechanical watch for a fair price?
Total transparency
What if you could know the origin and cost of all the parts, and even give your opinion and contribute to development?
ANOMALY
Iconic collection
Remaining watches: 587
Is it already the end?
The ANOMALY-01 & 02 have initiated significant change in the watchmaking world and will remain emblematic models of its history. But the best things come to an end, and that will soon be the end of the Anomaly collection, prized by lovers of fine mechanics, the latest examples of which can be ordered here.
Order nowThey’re talking about us
Why join the adventure?
Experience the creation of a watchmaking brand from the inside
We share everything. The origin and costs of parts, development and strategy, as well as the ups and downs of a start-up.
Go behind the scenes of the watchmaking industry
We address sensitive subjects like overseas production, inflated prices and the gray market, and distribution networks.
Follow from a distance or give your opinion
The more you get involved, the more you will benefit from special privileges and offers.