Last moment to pre-order your X41Order now
The creation of a Fine Watchmaking movement is quintessential for fans of mechanical beauty. Until now, that pleasure was reserved for only the most fortunate, but we’ve changed all that. Are you on the waiting list?Order now
We design the creation of a watch as an extraordinary adventure in which everyone can take part
February 25 2021 marked a spectacular end to the first edition of the NB24 project, with 1380 pieces pre-ordered for a total of 5’298’394 CHF. Didn’t manage to make it to the start line for the launch? Sign up to the waiting list now and you’ll never miss another!Discover
High quality. International Orchestration.
We’re fostering community power and calling on the best skilled watchmakers all around the world
to create watches with unbeatable value and magic for money.
Remaining watches: 744
Is it already the end?
The ANOMALY-01 & 02 have initiated significant change in the watchmaking world and will remain emblematic models of its history. But the best things come to an end, and that will soon be the end of the Anomaly collection, prized by lovers of fine mechanics, the latest examples of which can be ordered here.Order now
It all started with a “What if”…
A community of enthusiasts
What if you could create a watchmaking brand without a budget or distribution network, just relying on the support of a community of enthusiasts?
Mechanical, quality and fair prices
What if you could buy a high-quality mechanical watch for a fair price?
What if you could know the origin and cost of all the parts, and even give your opinion and contribute to development?
The creation of a Fine Watchmaking movement is quintessential for fans of mechanical beauty. Until now, that pleasure was reserved for only the most fortunate, but we’ve changed all that. Are you on the waiting list?Discover
They’re talking about us
Why join the adventure?
Experience the creation of a watchmaking brand from the inside
We share everything. The origin and costs of parts, development and strategy, as well as the ups and downs of a start-up.
Go behind the scenes of the watchmaking industry
We address sensitive subjects like overseas production, inflated prices and the gray market, and distribution networks.
Follow from a distance or give your opinion
The more you get involved, the more you will benefit from special privileges and offers.