45 % of stock remaining

Next batch : February 2018

3rd batch preorders now open

The first 2 batches of 1500 watches disappeared in a matter of weeks. Don’t miss this last chance to wear a CODE41 watch in 2017!

No risk. all reward.

A high-quality mechanical watch delivered free with a 30-day full refund policy; what more could you ask for?!

PREORDER

It all started with a “What if”…

NO BUDGET, NO DISTRIBUTION NETWORK

What if you could create a watchmaking brand without a budget or distribution network, just relying on the support of a community of enthusiasts?

MECHANICAL, QUALITY AND AFFORDABLE PRICES

What if you could buy a high-quality mechanical watch that doesn’t cost an arm and a leg?

TOTAL TRANSPARENCY

What if you could know the origin and cost of all the parts, and even give your opinion and contribute to development?

It’s all just a pipe dream? And yet… Are you coming with us? We’re going to cause a stir in the watchmaking world.

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THE FULL STORY. JUST THE FACTS.

FOLLOW THE STORY CHAPTER BY CHAPTER

PHASE 1,
GENESIS :
SUCCESS!

MARCH 22, 2016

The CODE41 project created a buzz and unsettled the watchmaking industry.

DECEMBER 22, 2016

$543,150 raised in 30 days thanks to our community of over 57,000 members.

See the chapters

Phase 2,
BLASTING OFF.

JANUARY-DECEMBER 2017

Production, logistics, strategy, we are going to tell you everything and even touch on some taboo subjects that won’t please everyone.

See the schedule

Phase 3,
CONQUERING THE
UNIVERSE

2018-2020

CODE41 will take over the major watchmaking groups and give power to the community. Yes, I know we could be more ambitious

NEXT CHAPTER, OCT. 4TH 2017: ARE RETAILERS DEAD?

Enter your email address to receive the special link that will give you access to the next chapter.

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They’re talking about us

WHY JOIN THE ADVENTURE?

EXPERIENCE THE CREATION OF A WATCHMAKING BRAND FROM THE INSIDE

We share everything. The origin and costs of parts, development and strategy, as well as the ups and downs of a start-up.

DISCOVER THE HIDDEN SECRETS OF WATCHMAKING

We touch on taboo subjects like the Swiss Made farce, excessive mark-ups and the gray market and “distribution mafia”.

FOLLOW FROM A DISTANCE OR GIVE YOUR OPINION

The more you get involved, the more you will benefit from special privileges and offers.

It’s free to come along, and we promise we won’t send you any offers for Viagra.

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FREQUENTLY ASKED QUESTIONS

Who is the team behind the CODE41 Project?

CODE41 was created by a Swiss watch design workshop founded by Claudio D’Amore. In a little over 12 years, the workshop had the honor of working with around forty watchmaking brands including Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and Hautlence. End 2016, 889 “Founding Members” joined the adventure by financing the project through a crowdfunding campaign on Kickstarter.

Do you have to pay participate in the Project?

No, and there is no obligation to buy. We simply want to share this adventure with you. You can follow from a distance or get involved; it’s up to you

How does the CODE41 Project work?

It’s simple; we will share each stage of development with you: production, strategy, costs, logistics… in a nutshell, you will be right there with us in the depths of the brand, and you can vote and give your opinion. We will even share our success with you; you will receive a commission on any sales you generate, which could be up to 20% depending on your status.