We are Swiss, and we’ve designed watches for the biggest names in watchmaking. Today we are bringing you high-quality mechanical watches created by means of a policy of total transparency on origin and price.

TIME REMAINING FOR THE CURRENT DISCOUNT -12%:

 
 

Next discount level: -9% ! What does it mean?

PREORDER
YOUR CODE41

Preorders are now open for the 2nd production batch. (Delivery in July/August).

BE A PART OF OUR ADVENTURE

We’re sharing each stage of development with you

PHASE 1, GENESIS

MARCH – DECEMBER 2016

During phase 1 we somewhat disrupted the hushed world of watchmaking by unveiling the secrets of the Swiss-Made label, and by offering total transparency on origin, price and development. This first step culminated on December 22, 2016, with the end of a phenomenal crowdfunding campaign that helped us to raise 543,000 CHF thanks to our cherished community of more than 55,000 followers.

DISCOVER THE STAGES OF PHASE 1

PHASE 2, BLASTING OFF

APRIL – SEPTEMBER 2017

Production is in progress and the first pieces will be delivered in June, but the adventure will continue from April. We are going to share every step of development with you. We’ll be talking about packaging, ambassadors, logistics; we’ll make you a part of our vision for the future of distribution.

So don’t delay, enter your email address to receive your personal link, which will give you access to the next part of the adventure and to a few surprises… (Detailed schedule in the coming days).

ENTER YOUR EMAIL ADDRESS AND BE A PART OF PHASE 2 OF OUR ADVENTURE

CODE41
IN 7 KEY POINTS

We’re turning the industry on its ear. Join the watchmaking revolution!

WHO ?
The initiative of a Swiss watch-design workshop with more than 10 years experience working with major brands.

WHAT ?
The launch of an independent brand – CODE41 – with the mission statement of providing attractive mechanical watches at affordable prices.

WHY ?
To break the mold of the so-called “Swiss Made” label and the traditional approach to marketing and distribution.

WHERE ?
A Swiss brand, international suppliers and a global community.

HOW ?
By being fully transparent on origin and prices, as well as having a simplified distribution method which halves the retail price and rewards anyone who generates a sale with 10%.

WHEN ?
The project was launched in March, 2016, and has so far amassed more than 15,000 registered members and 55,000 followers.

HOW MANY ?
543,000 CHF (€505,000 / $540,000) raised as of December 22, 2016, following a crowdfunding campaign on Kickstarter.

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