12
Oct
2016

Phase 1 , chapter 10

FINALIZED COLLECTION, LOGO AND CROWDFUNDING

November 22nd will mark the start of the financing stage of our project. We have often mentioned crowdfunding, but it seems that not everybody fully understands the idea. Here is an explanation:

WHAT IS “CROWDFUNDING”?

“Crowdfunding” is a community-based system which allows the general public to provide financial support for an idea or project that appeals to them. He helps to not only raise the funds to create a product, but also to confirm the commercial potential of a concept. In addition, there is no risk of overstocking, as the units are produced in precise quantities according to pre-orders made by contributors.

HOW DOES IT WORK ?

KICKSTARTER
We are going to create a page on the Kickstarter platform, which will present our approach and our watches. The campaign will begin on November 22nd and will last for 30 days.

EXCLUSIVE OFFERS
You will be able to support our project by choosing one of the exclusive offers we will be making available. For example: a numbered watch, or a watch + 2 straps…

RISK-FREE
At the end of the 45-day fund-raising period, if our financial goal has been reached, or even exceeded, your payment will be carried out. If this is not the case, nothing will be charged to your card.

PRODUCTION
Thanks to your support, we will then have the exact number of watches manufactured and attractively packaged to be delivered to you in June 2017.

CODE41

After many days of blood, sweat, tears and laughter – and of course checking the copyright availability – in our previous chapter we were finally able to present to you a brand name which both appeals to us tremendously and received excellent feedback from you: CODE41. Today we have the pleasure to introduce you to the logo which will adorn each of our pieces. We still have a few doubts, and as usual we will be delighted to hear your opinions.

logo-code41-a-301-041web
  • 1121
  • 45
logo-code41-a-301-044web
  • 601
  • 202
logo-code41-a-301-043web
  • 291
  • 287
logo-code41-a-301-042web
  • 243
  • 194
persp-silver-fond-wh
  • 1538
  • 70

FINALIZED COLLECTION

On the subject of colors, there a number of possibilities. We really would love to create dozens of models so that everybody can find their perfect match, but we have to limit the number of designs in order to optimize production and logistics. Following your many votes and comments we have narrowed down our options, but we still need your help to get down to 3 watch heads (the case and dial combined) for the Miyota model, 3 for the ETA model, and 5 interchangeable straps.

MIYOTA 82S7
SMALL SECOND / 24H DISC
CASE DIAMETER: 42mm

WATCH HEAD OPTIONS
(case and dial combined)

m1

STAINLESS STEEL
$647

  • 787
  • 61
m2

STAINLESS STEEL
$647

  • 486
  • 70
m3

BLACK PVD
$717

  • 1019
  • 39
m4

BROWN PVD
$717

  • 384
  • 198
m5

PINK GOLD PVD
$770

  • 403
  • 97
m6

CNC MACHINED CARBON
~$2100 (calculation underway)

  • 943
  • 44

ETA 2824
3 HANDS / DATE
CASE DIAMETER: 42MM

WATCH HEAD OPTIONS
(case and dial combined)

e1

STAINLESS STEEL
$752

  • 867
  • 54
e2

STAINLESS STEEL
$752

  • 1389
  • 76
e3

STAINLESS STEEL
$752

  • 491
  • 61
e4

BLACK PVD
$822

  • 260
  • 253
e5

BROWN PVD
$822

  • 420
  • 107
e6

PINK GOLD PVD
$875

  • 525
  • 208

INTERCHANGEABLE STRAPS

b1

$140

b2

$95

b3

$70

b4

$70

b5

$70

b6

$70

b7

$70

b8

$70

A SHORT SURVEY OF YOUR INTENTIONS

We are nearly there! You’ve been with us since the start of our adventure and we hope that it’s been as exciting for you as it has for us. We would be very interested to know what your intentions are now.

After you have submitted your vote, the running totals will appear

CODE41 VIRTUAL OWNERS CLUB

You are still going to have to wait a little longer before you can wear a CODE41 watch. But don’t despair! Thanks to the wonders of technology, this dream can already become a reality in the virtual world! If you want to be a member of our VIRTUAL OWNERS CLUB, all you have to do is send us a photo of you in which your wrist is facing the camera, and we will take care of the rest. Each week we will select 5 lucky people who will join the ultra-exclusive circle of the CODE41 VIRTUAL OWNERS CLUB 😉

carre-01
carre-03
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AMBASSADORS: SEARCH FOR TALENT

In our next Chapter we are going to present to you our vision for the Brand Ambassador. Forget movie stars or the Formula 1 champion; we want to pay tribute to the people who make this project possible: YOU! We want to showcase the talent and distinctiveness of the members of our community. We want to celebrate human beauty. If you or someone close to you has a specific talent, a natural kindness or a radiant aura that you think deserves to be highlighted, we invite you to get in touch.

NEXT CHAPTER, JAN 16: PROJECT X41 - UPDATE

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Filter comments:
All (144)
English (38)
French (106)

  4. DELEU Daniel says:

    La montre est splendide. Livrée avec 24 h.d’avance (malheureusement déposée dans la boite sans signature).
    Elle est encore plus jolie en “vrai” qu’en photo.

    Reply
    • Marcia
      Marcia says:

      Bonjour Daniel,
      Nous sommes ravis qu’elle vous plaise!
      Je suis vraiment navrée que la livraison ne se soit pas passée comme prévu, nous allons remonter ceci auprès de notre prestataire logistique.
      N’hésitez pas à contacter notre service client si vous avez des questions quant à l’utilisation de votre nouvelle montre 🙂
      A bientôt!

      Reply
  5. frederic.guyot@bluewin.ch says:

    Pour ma part je trouve ce projet génial. Il manque une seule magie à cette histoire : pouvoir sentir, toucher, soupeser ces montres avant de se faire un avis définitif.

    Pour ma part le look japonais me botte à fonds, mais je la prendrais avec un mouvement ETA, quitte à payer un peu plus. Je trouve super aussi cette histoire de changement de bracelet à volonté. Le nombre de “finition” des couleurs de boîtes, me semble suffisant. Donc si une japonaise pouvait se traverstir au niveau du mouvement en ETA, j’achèterais une montre, si je peux la toucher.

    Reply
  6. f6acy@molas.fr says:

    Bonjour et bravo à tous,
    Je pense qu’il n faut pas descende en dessous de 42 mm c’est un minimum.
    Vous-avez de l’embission ! donc pas les mouvement japonais.
    Un mouvement suisse ETA avec une bonne réserve de marche, est un minimum.
    Bonne chance à tous.

    Reply
  8. Damien says:

    J’aime beaucoup l’idée. Le fait de proposer quelque chose de différent et de le rendre abordable est unique dans ce monde clos et secret. J’aime beaucoup le design et les bracelets, les combinaisons. J’attends de voir la suite mais je suis vraiment intéressé. Continuez…..

    Reply
  9. francismarcellet@hotmail.com says:

    Des études sociologiques ont montré que beaucoup de personnes se laissent influencer par le groupe majoritaire ; ainsi, par exemple, pour le choix du logo, vous indiquez pour le premier logo : “908 aiment / 38 n’aiment pas” et pour le deuxième logo “542 aiment / 189 n’aiment pas” etc. La donnée de ces chiffres fausse le vote car beaucoup de gens, inconsciemment, ne voudront pas voter pour un logo qui part perdant… ils voteront donc pour le premier en faussant leur jugement esthétique.
    Idem pour les cadrans.
    Je suggère donc de supprimer les résultats des votes jusqu’au résultat.
    Francis M.

    Reply