Time flies too fast! We originally planned to approve the collection and to talk about the name and logo in this chapter, but we fell behind schedule because, following the first prototype, we were not happy with the case.
Analysis of the first prototype
The lugs are not sufficiently plunging; the cut on the side is too pronounced and gives the impression that the lugs are too thin and detached from the rest. We have also checked the stacking of the various components and have had to adjust the total thickness to 13mm, instead of the 11mm originally planned.
Potential developments in the design of the case
We have carried out a whole series of tests to find the right balance between character, distinctiveness and elegance. Here is a summary of the 3 main possible routes; what do you think?
Direct development based on observations on the first prototype.
A tighter route. The lugs mark a break with the upper surface of the case.
Different construction. A “chamber” replaces the case back and is screwed to an upper plate which incorporates the lugs. As for ourselves, we have quite a soft spot for this design. This construction gives it character and allows us to play with the finishing and the combinations of materials.
Opinion is split on the diameter of the watch. We discussed it for hours, and it is difficult to find a happy medium. We want our watch to have character and a certain presence, but we also want it to be elegant and pleasant to wear. You also have to take into account the difference in body types between one country and another. In our opinion, 42mm seems to be a good compromise. What do you think?
On this picture, fitted to an average wrist (57mm), the watch is approximately 42.5mm.
We are in constant discussion with 3 manufacturers, and the estimates that we currently have differ somewhat from one company to the next; this is just a brief insight. We will have exact prices once we have approved the design and launched the technical study.
As we explained in our previous chapter, we are going to relegate origin to the background in order to accentuate the intrinsic quality of each component, and to favor a high price-quality ratio. Our choice of movement or of a component will be guided by the quality and distinctiveness of the latter, and not to conform to the Swiss Made criteria.
We would like to end up with a collection made up of a variety of movements. We are going to return to this subject in detail in our next chapter, but here is a brief insight into the costs of a few standard movements.
Brand and logo
We originally planned to use this chapter to present to you the alternatives for the name ‘goldgena’, which has not won unanimous support. We have already explored plenty of options, but none of them satisfied us completely. It must also be said that the few interesting names we did find turned out to be already registered! I didn’t think finding a name would be so hard. If some of you feel inspired, you can send us your ideas by email. If one of your suggestions is selected, we will present you with one of our future watches.
Watch this space in the coming weeks.
Colors and materials
During our previous chapter, many of you gave your opinion on our search for colors and materials. Here are the 6 models which received more than 400 positive votes. See the full search. Before approving the collection, we are going to again explore a few different options, and consider the possibility of a rubber and textile band, but there we have a good starting point!
Design approval: mid-August
Realistic prototype: mid-September
Launch of crowdfunding campaign: start of October