Update on design progress and a focus on development

Time flies too fast! We originally planned to approve the collection and to talk about the name and logo in this chapter, but we fell behind schedule because, following the first prototype, we were not happy with the case.

Analysis of the first prototype

The lugs are not sufficiently plunging; the cut on the side is too pronounced and gives the impression that the lugs are too thin and detached from the rest. We have also checked the stacking of the various components and have had to adjust the total thickness to 13mm, instead of the 11mm originally planned.

Potential developments in the design of the case

We have carried out a whole series of tests to find the right balance between character, distinctiveness and elegance. Here is a summary of the 3 main possible routes; what do you think?

Development 1

Direct development based on observations on the first prototype.

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Development 2

A tighter route. The lugs mark a break with the upper surface of the case.

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Development 3

Different construction. A “chamber” replaces the case back and is screwed to an upper plate which incorporates the lugs. As for ourselves, we have quite a soft spot for this design. This construction gives it character and allows us to play with the finishing and the combinations of materials.

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Case diameter

Opinion is split on the diameter of the watch. We discussed it for hours, and it is difficult to find a happy medium. We want our watch to have character and a certain presence, but we also want it to be elegant and pleasant to wear. You also have to take into account the difference in body types between one country and another. In our opinion, 42mm seems to be a good compromise. What do you think?

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diametre-boite-piece-elegante-montre-goldgena-project-3d-gris-42mm

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goldgena-project-watch-on-wrist

On this picture, fitted to an average wrist (57mm), the watch is approximately 42.5mm.

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Production costs

We are in constant discussion with 3 manufacturers, and the estimates that we currently have differ somewhat from one company to the next; this is just a brief insight. We will have exact prices once we have approved the design and launched the technical study.

Movements

As we explained in our previous chapter, we are going to relegate origin to the background in order to accentuate the intrinsic quality of each component, and to favor a high price-quality ratio. Our choice of movement or of a component will be guided by the quality and distinctiveness of the latter, and not to conform to the Swiss Made criteria.

We would like to end up with a collection made up of a variety of movements. We are going to return to this subject in detail in our next chapter, but here is a brief insight into the costs of a few standard movements.

Brand and logo

We originally planned to use this chapter to present to you the alternatives for the name ‘goldgena’, which has not won unanimous support. We have already explored plenty of options, but none of them satisfied us completely. It must also be said that the few interesting names we did find turned out to be already registered! I didn’t think finding a name would be so hard. If some of you feel inspired, you can send us your ideas by email. If one of your suggestions is selected, we will present you with one of our future watches.
Watch this space in the coming weeks.

Colors and materials

During our previous chapter, many of you gave your opinion on our search for colors and materials. Here are the 6 models which received more than 400 positive votes. See the full search. Before approving the collection, we are going to again explore a few different options, and consider the possibility of a rubber and textile band, but there we have a good starting point!

ALLBLACK2

CARBON3

GOLD2

SILVER3

METAL1

CARBON1

Schedule

Design approval: mid-August
Realistic prototype: mid-September
Launch of crowdfunding campaign: start of October

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  1. Claudio says:

    ENGLISH
    You are crazy and we love it! 🙂 We asked you if you had some ideas for our future brand name and within 24 hours we received more than 150 proposals! Your involvement goes straight to the heart! This adventure can succeed only if you are with us! THANK YOU!

    FRANCAIS
    Vous êtes des fous et on aime ça! 🙂 Nous vous avons demandé si vous aviez quelques idées de noms pour notre future marque et en moins de 24h nous avons reçu plus de 150 propositions! Votre implication nous va droit au coeur! Cette aventure n’a une chance de réussir que grâce à vous! MERCI!

  2. vincent1 says:

    Depuis que je vous suis, j’apprécie votre démarche collaborative !
    Comme Berset, j’aime beaucoup l’évolution N°3 mais avec une préférence pour la lunette N°2.
    En terme de taille de boîtier, mon gabarit me permet de porter des diamètres importants.
    Je suis donc favorable à un 43mm ou plus si c’est envisagé. Un 41 pour moi c’est exclu.

    Impatient de découvrir la suite !

    • Claudio says:

      Merci Vincent.
      La question du diamètre est très difficile et nous le savons, nous n’arriverons pas à satisfaire tout le monde… à moins de réfléchir à 2 tailles mais je ne sais pas si nous pouvons nous permettre d’avoir trop de références dès notre première production… à voir.

  3. Kevin says:

    Bonjour,

    Encore une fois, on voit bien l’évolution et le travail important derrière. Donc encore une fois, BRAVO.

    Concernant le nom, je pensais à QUADRANTS WATCH et le modèle “Modulo”.

    En mathématiques, c’est une des unités de mesures des angles d’un cercle plein (360°= 0°).
    De plus, les degrés sont divisibles en minutes et secondes, ce qui colle bien à l’horlogerie (exemple le chiffre 3 sur le cadran est à 90°, le 6 à 180°, le 9 à 270° et le 12 à 360° = degré 0, donc, retour au point de départ).

    Modulo, est la méthode de calcul lorsqu’on utilise le degré comme unité de calcul. Étant donné que, le cadran s’exprime en heures, minutes, secondes, je trouve cela cohérent.

    Voilà, une modeste contribution, et, beaucoup d’encouragements pour la suite de vos aventures, que je suis assidûment.

  4. Steven R.J. Smith says:

    Have you considered Paradigm as a name? It is a Frame of mind that is by definition an example by which all others are compared. Just an Idea 🙂

  5. Colin Sharo says:

    Love these watches, as for a name (or sub name) I like the word “VITAE” which is Latin for life.

    Goldgena Vitae

  6. Jean Luc says:

    Bonjour , très bien sur le principe d’un boîtier à empilage , il peut être intéressant de voir une solution mixte Chrome et partie centrale noir , ou inverse , ou mixte noir et gris anthracite , donner un côté plus novateur et moins classique . Le projet de la montre 1 couleur anthracite pourrait sortir avec une version un peu plus sport , plus dinamique avec exemple contour des aiguille ou pointe et/ou pièce de maintien du tourbillon jaune ou rouge ou mautre .
    Sur les versions fond cadran clair le cerclage noir des divisions minutes alourdi la finesse du cadran
    Belle pièce , belle taille , mais ne pensez vous pas que tous ces cerclages de cadran diminuent le visuel de la taille , la base boîtier , profondeur et ne animé squelette est bien proportionné , ne faut il pas rester simple et sobre dans le travail du cadran ?

    • Claudio says:

      Merci, le cadran est une partie importante dans notre projet, nous voulons qu’il y aie de la profondeur et un sentiment technique. Mais c’est vrai il faut trouver le bon équilibre entre technique, élégance et caractère!

  7. Luca says:

    Voici mon idée pour le nom : Chardisance.
    Assez facile à retenir, suffisamment hors du commun (je crois) et…il incorpore l’esprit de cette montre!
    CHARacter DIStinctiveness elengANCE.
    Continuez comme ça, le projet avance bien !!!

  8. Guislain louis says:

    Jaime beaucoup le premier modèle, même si celui ci es sombre.
    Le diamètre de boitier en 43 mm es parfait pour moi mais il ne faut pas que il soit trop épais si on désire un montre passe partout.
    J espère voir cette montre a mon poignet d ici peu.

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