SUPERSTAR OR MICRO-AMBASSADOR?

Every year watch brands invest an average of 10 to 20% of their revenue in marketing, a third of which is dedicated to sponsorship. The latter is considered the marketing tool with the best return on investment. A movie star like Brad Pitt or a tennis champion like Roger Federer can easily set you back 1 million a year.

THE AMERICAN DREAM IS DEAD

These days, the biggest names win the most acclaim. In this age of globalization, it only seems logical to have ambassadors with international reach. Except that we are seeing a growing need for proximity and accessibility. These untouchable stars don’t capture the imagination as they did before.

THE AMBASSADOR OF THE FUTURE

We believe that micro-ambassadors are the future; more so than any superstar. Local characters with a human talent. Following this reasoning, last October we called upon the talent of the members of our community. That was when Nigel Bailly, a young 27 year old Belgian, contacted us. Here is his story.

NIGEL BAILLY

RACING DRIVER AND THE FIRST
CODE41 AMBASSADOR

Nigel is one of those people who keep moving forward and never let even the most tragic of circumstances get in their way.

Nigel is driven by adrenaline. He was overwhelmed by the excitement of motor sport, even though he was only 6 when he started motocross. At the age of 14, a fall while competing changed his life radically. A spinal cord injury left him permanently without the use of his legs. But it would take more than this to discourage Nigel; there was no question of giving up on his passion for motor sport.

COURAGE, PASSION AND DETERMINATION

Following several years of karting, Nigel has now taken on a new challenge by participating in the Belgian BGDC motor racing championship, which begins on April 15th, 2017. Another step towards one day reaching his ultimate goal: taking part in the 24 Hours of Le Mans and competing with the world’s best racing drivers.

« I can’t walk, but once I’m strapped in my racing car I feel ten feet tall. »
Nigel Bailly

YOU’RE ALREADY A CHAMPION TO US!

Nigel, we are with you in this challenge. Not because motor racing as a field is particularly popular with watchmakers, but because your courage, passion and determination are admirable. Regardless of your finishing position (even though we know you’ll do great ;-)), you’re already a champion to us!

« Never give up, fight for your dreams. »
Nigel Bailly

JOIN OUR AMBASSADORS

Do you have story to tell or a special talent to show off? Do you know a larger than life character? Then get in touch.

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    • Abdel
      Abdel says:

      Hi Martin !
      Thank you so much for you trust !
      That will be a great pleasure to satisfy your desire to own one of our watches.
      Please find all our models under the tab ‘Collections’ on our website !
      Don’t hesitate to send us an email for any further questions !

  1. mck2115491@gmail.com says:

    VRAIMENT FANTASTIQUE C EST LE PREMIER AMBASSADEUR ET IL LE MÉRITE.
    JE SUIS BIENTÔT PRÊTE PUIS QU IL ME FAUT UNE MONTRE POUR COMMENCER . APRES LE RESTE SUIT .
    BRAVO NIGEL J ARRIVE !!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • Abdel
      Abdel says:

      Bonjour ! Merci pour votre confiance et intérêt !
      Nos bracelets sont interchangeables et vous pourrez y mettre le bracelet de votre choix à condition de respecter la taille de l’entre corne de la montre 🙂

  2. Olivier says:

    Hello Code41,
    Je viens de réserver une Day41 pour ma compagne et je me suis inscrit en liste d’attente pour la prochaine X41. Bien que j’aie passé la main maintenant, à 62 ans, j’ai été un assez bon sportif populaire, surtout parachutiste et hockeyeur. Et je trouve qu’une montre « sport » est belle avec une fonction chronographe. Non pas qu’on l’utilise souvent, mais ça donne de la « gueule » au look de la montre… alors si jamais la nouvelle X41 pouvait en être équipée, ce serait top… merci d’avance! Et longue vie à Code41

    • Valentine
      Valentine says:

      Bonjour Olivier,
      Merci pour votre message et votre commande 🙂
      Nous notons votre désir et essayerons de le proposer dans nos prochains projets.
      Bonne journée!

  3. natascha78blauen@gmail.com says:

    Ich bin jetzt schon ein großer Fan von eurer code41 Armbanduhren und liebend gerne würde ich für euch als Mikro Botschafter tätig sein und eure Uhr auf meinen Seiten, meinen Followern vorstellen!
    Sehr würde ich mich über Antwort freuen.

    • Kasim
      Kasim says:

      Vielen Dank für Ihr Interesse an CODE41! Leider muss ich Ihnen sagen dass wir zurzeit nach keinen neuen Botschafter suchen. Sie können aber trotzdem eine Email mit Ihrer Geschichte an team@code41.com senden. Wir werden und das gerne ansehen.

  4. gravelleabrahams@gmail.com says:

    Beauty and passion of watchmaking in its purest form. I just love Code41! Always thought I could do something similiar to what you amazing people has done. I Would love to work with you. I am a watchmaker too and seeing this, reading this is just refreshing. Very well done.