28
Feb
2018

Phase 2 , chapter 7

OBJECTIVES, INDULGENCE AND MECHANICS

Production, logistics, revenue and cash-flow are all well and good, but it’s time to start thinking about innovating further and indulging ourselves!

On the menu today:
– A quick summary of our objectives for 2018
– Have your say on our upcoming models
– And a bonus waiting for you once you’ve voted; some exclusive top-secret info on our next big project…!

2018 OBJECTIVES AND SCHEDULE

We’re setting out on another year of madness with plenty of new challenges to take on. Production, logistics and fine-tuning were the keywords of 2017; we want to devote 2018 to creativity.

GOAL 1
“Manufacture” movement
GOAL 2
Worldwide delivery within 3 days
GOAL 3
10,000 watches sold
GOAL 4
10 minutes of daily meditation

NEW MODELS: LET US KNOW WHAT YOU THINK!

We have plenty of ideas in mind, and we need your opinions and votes to make the right choices on our priorities for development. Leave your vote below to give us your opinion on the design, size, functions – and more – of the new CODE41 models in development!

Votes are closed now – Please find results below

STRAPS

What would you like us to add to our collection of straps? New designs and colors for the
leather straps? Textile straps? Rubber straps?

Cuir

LEATHER

  • 3943
  • 214

Textile

TEXTILE

  • 874
  • 715

Caoutchouc

RUBBER

  • 1860
  • 596

FUNCTIONS

We’ve received a lot of suggestions for new functions, and we need your votes to decide between them!

Chrono

STOPWATCH

  • 2467
  • 322

GMT

GMT

  • 1826
  • 346

Lune

MOONPHASE

  • 1419
  • 519

SIZE

42mm is our current size – Should we keep it? Smaller? Bigger?

40

40-41MM

  • 965
  • 472

42

42MM

  • 2699
  • 112

45

43-45MM

  • 969
  • 556

IMPERMEABILITY

Our current models provide impermeability to a depth of 50m. What do you think?

5ATM

50M

  • 2674
  • 157

10ATM

100M

  • 1440
  • 309

30ATM

300M

  • 279
  • 668

MATERIALS ET COLORS

Bronze? Ceramic? Titanium? Composite? Gold? It’s up to you!

Bronze

BRONZE

  • 585
  • 564

Ceramique

CERAMIC

  • 1366
  • 149

Titane

TITANIUM

  • 2963
  • 31

Composite

COMPOSITE

  • 1076
  • 157

Or

GOLD

  • 296
  • 738

FEMININE WATCH

We’ve received lots of messages from female fans who follow our project and would love a model designed specifically for them, based on our Anomaly collection. Should we launch a feminine model?

Girl

  • 2497
  • 472

CUSTOMIZED OSCILLATING WEIGHT

We’ve been thinking about a customized oscillating weight, with a transparent caseback that would allow the movement to be admired from the outside… but that would raise the retail price by around 50 CHF / 45 EUR – Is it a good idea?

OSCILLATING

  • 3476
  • 355

DEPLOYMENT CLASP OR PIN BUCKLE?

We currently have 6 different clasps (deployment clasp and pin buckle, each in 3 different colors) and this is making our logistics significantly more complicated and may prolong the waiting time. Our potential aim is to move to only offering one type of clasp, still in 3 colors. Remember that a strap fitted with a deployment clasp would cost around 30 CHF / 25 EUR more than the pin buckle equivalent. Which clasp do you think we should keep?

Ardillon

PIN BUCKLE

  • 467
  • 367

Deployante

3-PART DEPLOYMENT CLASP WITH PUSH BUTTON

  • 2628
  • 63

Boucles

KEEP BOTH

  • 1542
  • 188

COMMENTS AND SUGGESTIONS

Thanks for helping us out! If you have any other ideas or remarks, please feel free to leave a comment below.

The launch of project X41; coming March 14th.

As you surely know by now, we are fascinated by ultra-mechanical watches. Watches fitted with manufacture movements and priceless frames, without a dial, with the time displayed directly on the movement, all giving the impression of wearing a little machine on your wrist; in brief, pure mechanical magic ! Can you feel your pulse racing? Are your palms getting a bit sweaty ? Can you feel the excitement rising ? If so, don’t worry, you’re just addicted like us !

NEXT CHAPTER, 6 FEB: PROJECT X41 - UPDATE

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Filter comments:
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English (52)
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German (3)

  1. Werner.kapscha@primamail.de says:

    Hallo zusammen,
    leider kann ich fast nirgends eine HAU mit lesbarer Kalenderwochenanzeige finden. Wäre das eine Herausforderung für Euch?

    Reply
    • Kasim
      Kasim says:

      Zurzeit haben wir so etwas noch nicht geplant, aber wir werden es uns notieren so dass wir es in zukünftigen Projekten in Betracht ziehen können.

      Reply
  7. sam15h@yahoo.fr says:

    Les montres sont plutot pas mal. Ce qui me plait moins c’est la taille et l’esthetique de votre logo code 41 qui ne se s’integre pas au style de la montre. La police et le nom de la marque manque de tranchant. Si vous vouliez faire une montre qui sort des codes, mettez ‘code 41’ en petit et moins visible. Le monograme 41 par contre en jolie. Garder juste 41 en facade ca serait plus classe.

    Reply
  8. gerardwarin@gmail.com says:

    Les images présentées de montres squelettes me laissent froid
    Personellement j’attends du classisisme
    De la montre chronographe hyper lisible étanche 20atm avec fond et couronne vissée. D’un diamètre inférieur à 40 voir 38 mm car cela fait trop d’années que les armoires normandes occupent exclusivement les vitrines des bijoutiers.j’attends aussi de beaux bracelets métalliques car acruellement une majorité de belles montres etanches à 20 ou 30 atm sont présentées avec des bracelets cuir.j’adore le cuir et encore plus le beau cuir mais si je regarde avec envie les montres étanches c’est pour pour me baigner ou prendre ma douche avec.Je suis persuadé ne pas être le seul à penser comme cela.Et une création correspondant à mes désirs,dans l”esprit et dans les prix Code 41 ferait le bonheur de beaucoup j’en suis persuadé.
    Cordialement

    Reply