CODE41 at the end of the summer holidays

It’s been a hot summer at CODE41, and it’s flown by unbelievably quickly. Over the last few months, our small community brand project has expanded on an incredible scale. And it’s all thanks to you! But we also have to admit that we have been a bit overrun by events and our new projects have been delayed considerably. So, what have we been up to since our last chapter in April?


First of all, we’ve taken the time to improve our logistics and our production process. At the start of the project, some of you unfortunately experienced significant delays. We are sincerely sorry for that.

That experience helped us to grow, and all of that is now solved: Benjamin has joined the team as a logistics specialist, and he’s brought some order to our production and shipment processes. The majority of our watches are now delivered for free within 5 days, anywhere in the world.

We’ve also implemented an after-sales service network to quickly deal with any minor production issues that might occur under guarantee. On the same subject, we are very proud to boast an after-sales service rate of 1.8%, compared to the industry-wide average of 3%.


We’ve also been a bit behind schedule because our team has gone from 4 to 10 people in the space of only 6 months. After hundreds of interviews, the CODE41 dream team is in place, ready to rise to the next challenges

So our place started to feel insufficient, and we had to find new offices. Easier said than done: too little, too expensive, not enough light… But in the end, we found our dream location and, after a few adjustments, we’re now all set up in the new “CODE41 lab”!


In the meantime, our project has been pushing the boundaries of the watchmaking sector. While some found our idea of total transparency to be too idealistic, 2 and a half years after launch, we’re proud to prove that it is possible to be commercially successful while being transparent about origin, prices and development.

As you can imagine, our project rubbed some people up the wrong way at the time of its launch, but now in the heart of Swiss watchmaking we’re starting to see more transparent, authentic and ethical initiatives… watch this space.


In addition, in continuation of our transparent approach, our online sales website is certified by Trusted Shops, a European trustmark which in particular guarantees the right to return and verifies that customer comments are completely legitimate.

I’ve been following you since the very start, and your progress has been remarkable. As a big fan of watches, your CODE41 can compete with the biggest brands! Thanks for this amazing story!

Philippe C / Nice

It’s a really beautiful piece with impeccable finishing. I would recommend it in every aspect; both for its quality and its originality. Congratulations on your project, and keep it up. I can’t wait to see what you do next!

Alexandre P / Luxembourg

For only 700€, I was able to buy myself a mechanical watch rivaling the luxury models owned by my friends. They were really jealous when I told them the price of the beast I was wearing on my wrist.

Jean-Marc L / Geneva


New straps, new materials, chronograph and plenty of other sweet treats are on the menu, but for now our focus is on the X41 project; the democratization of fine watchmaking. Having disrupted the Swiss Made label somewhat with our total transparency, we’re now going to stimulate the world of fine watchmaking by offering an exclusive manufacture movement with large date and peripheral weight for a price to challenge all of the competition.

Of course, we’re going to continue offering models with standard movements, but the X41 project is like the cherry on top of the cake…

Many of you have been waiting for it… The latest news on project X41 will be in the next chapter, October 31st – don’t miss it!

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  1. says:

    je viens de m’inscrire et je me permets de vous demander si vous avez déja pensé a faire un model avec le remontoir inversé pour ceux, qui comme moi, portent la montre a droite
    Bien cordialement et bonne progression

  2. says:

    Bonsoir à toute l’equipe,
    Je vous suis depuis longtemps maintenant, étant en admiration pour votre projet. Aujourd’hui, ça y est , j’ai franchi le cap et passé commande, en début de semaine, de ma première « code41 »
    Étonnamment, après cet acte quasi militantiste, j’ai ressenti une émotion toute particulière rien qu’a l’idée de posséder dans quelques temps un objet issu d’une idée complètement folle, novatrice et disruptive….je n’ai pas encore ma montre au poignet et pourtant le plaisir est déjà la ! Rien que pour cela, je vous remercie !

    • marcia
      Marcia says:

      Nous sommes très heureux d’apprendre que vous avez franchi le pas et acheté votre première montre 🙂 N’hésitez pas à nous contacter dès que vous l’aurez reçue pour nous faire part de vos premières impressions!
      A très bientôt,

  3. says:

    I have been following CODE41 for about a year now.

    I just received today my Anomaly-01 Steel, black dial, with a perforated beige calf leather 3 blade deployment buckle strap, using the “pay in 3 installments” offer (ordered wednesday 17/10 at 21h10 and received today 19/10 by DHL at 16h00).

    I am blown away by the quality of the watch. It feels and looks like a piece that costs more than 2x the price, thanks to your “cutting out the middlemen” (which I am sure, and very happy about, pissed many people and companies off).

    I am spreading the word to as many people as possible in my network about CODE41!

    • marcia
      Marcia says:

      Thank you so much for taking the time to write your feedback. We are really pleased you like your CODE41 watch, and that the experience was beyond your expectations 🙂
      We are looking forward to your next visit on our website.

  4. says:

    J’attends avec impatience les premières images du projet X41. J’espère qu’elle sera aussi belle que mon anomaly 01. Bon courage à toute l’équipe

    • marcia
      Marcia says:

      Bonjour Mathieu, merci beaucoup pour votre soutien! On y travaille d’arrache pied afin de pouvoir vous la présenter bientôt 😉

  5. Hegon says:

    Bonjour l’équipe ! Reçu il y a de cela 2 mois maintenant, une Anomaly 01 cadran noir et bracelet cuir italien avec les surpiqûres rouges ainsi qu’un bracelet vintage qui se marie très bien aussi avec le boîtier. Les finitions sont irréprochables et le mécanisme Myota 82s7 réputé pour sa fiabilité et sa robustesse me laisse sans voix pour le prix de l’acquisition de ce beau bijoux.
    Lisant les commentaires antérieurs, un event serait une super occasion de me permettre de rencontrer votre équipe grandissante et forte impliquée dans votre développement.
    Au plaisir de voir le projet X41 aboutir ainsi que de vous suivre régulièrement.
    Continuez ainsi, l’horlogerie mondiale n’en saura que plus dévoilée.
    Avec mon soutien depuis le départ.

    • Claudio
      Claudio says:

      Bonjour Quentin, merci énormément pour votre soutien!!! Oui nous aimerions bien organiser des events régulièrement… nous avons peut être un projet de faire un popup store début décembre à Paris… à voir…. le problème c’est qu’on a beau faire des montres, on a pas encore réussi à maîtriser le temps 🙂

  6. Francis says:

    Pendant une bonne partie de ma vie professionnelle je ne portais pas de montre et là à la retraite je me fais plaisir en portant votre montre reçue en 4 jours. Très satisfait. Continuez sur votre lancée et plein succès !

    • Claudio
      Claudio says:

      Hello, Thank you very much for your message 🙂 I must say I can hardly wait too 🙂 it’s like a dream coming true. This kind of watches is usually way too expensive but thanks to our amazing community… soon we can make it true 🙂

  7. Philippe RULENCE says:

    Toujours très satisfait de mon anomaly 01 que j’ai depuis 9 mois déjà.
    Bravo à toute l’équipe Code41 et à son agrandissement, bravo pour la disponibilité et la réactivité commerciale et merci de nous faire rêver et de nous permettre de réaliser nos rêves.
    Bien cordialement

    • Claudio
      Claudio says:

      Merci à vous Philippe, vous êtes parmi les premiers et c’est grâce à des personnes comme vous que nous avons pu concrétiser ce projet! C’est la force de la communauté, nous aussi nous rêvons de belle pièce mécanique surtout de mouvements exceptionnel comme le X41 et c’est la force du groupe qui va nous permettre de réaliser l’incroyable :-)!

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