Our ANOMALY collection is now 4 years old. Through its success, CODE41 has become a community brand firmly established in the Swiss watchmaking scene (and beyond).
Nevertheless, the ANOMALY 01 and 02 as you know them will soon no longer be produced. It’s becoming very difficult, if not impossible, to get hold of Miyota and ETA movements (a situation that many are already calling the “movement crisis”).
Come on, let’s get out our old photo albums and we’ll tell you how these original models marked the foundation of CODE41. You’ll discover how the ANOMALY 01 and 02 initiated significant change in the watchmaking world, and how they remain emblematic models in its history.
The movement crisis
It’s now very tricky to get hold of Miyota and ETA automatic movements. This situation affects CODE41 directly, as the ANOMALY collection has featured these movements since the very beginning. What, then, are the causes of this crisis?
The Japanese movement maker MIYOTA is no longer accepting orders due to excessive demand; production can no longer keep up.
The sanctions imposed by the Swiss Competition Commission (COMCO) have greatly complicated the supply of ETA movements in recent years.
A brand like CODE41 needs visibility and reliability in its supply chain, which is where this movement crisis is really affecting us, and forcing us to explore other avenues. But before we talk about the future, let’s first return to the genesis of the ANOMALY collection.
The history of the Anomaly collection
In March 2016, a mysterious team of cowboys, going by the name of the GOLDGENA PROJECT, sewed the seeds of trouble in the hushed world of Swiss watchmaking by unveiling the secrets of the Swiss Made label. This left many people feeling very disgruntled, but others, many others in fact, joined us in the creation of CODE41 and its very first project: ANOMALY.
Incidentally, this name was chosen at the time because the project was seen as a real anomaly in the Swiss watchmaking system:
A 100% transparent approach to the origin of components and prices
Direct online sales with no intermediaries
The participation of our community throughout the creative process
A brief summary of the main stages of the ANOMALY project:
- March 30 2016 : Launch of the TTO label
- May 11 2016: Presentation of the initial design
- October 12 2016: Final collection
- November 22 2016: Launch of the Kickstarter campaign: 543,150 CHF raised; the bet paid off!
The creation of CODE41 and its first collection was made possible by our 941 founder members who pledged their support during the Kickstarter campaign. Once again we offer them our thanks.
First design VS current design ANOMALY01
From November 2016 to the present day, more than 12,000 fans of mechanical beauty all over the world have worn this adventure on their wrist!
An emotional moment: in November 2017 we delivered the very first models!
The ANOMALY 01 and 02 initiated significant change in the world of watchmaking. To better understand the situation, we need to look back on the status quo as it existed for watchmaking brands in 2016:
With its ANOMALY collection, CODE41 was the pioneer of a new watchmaking vision, though many still doubted its viability:
A 100% transparent approach to production
A price that is a direct reflection of the costs of production
Direct online sales without intermediaries
The 12,000 ANOMALY 01 and 02 watches will go down in history for their role in a major paradigm shift in the watchmaking world.
For us, the word “crisis” has always been synonymous with “opportunity”. Back in 2016, CODE41 was born in the middle of a watchmaking crisis. The distribution networks found themselves in great difficulty thanks to the big watchmaking groups imposing significant minimum stock levels, generating a very large volume of unsold units and an explosion of the gray market. On top of all of that came the tidal wave of smartwatches, with sales leaping up by 223% between 2015 and 2016.
So, the ANOMALY collection will have to evolve, but it will no longer exist in its current original form.
For that reason, the pieces still available represent the last opportunity to own a watch from this emblematic collection which marked the founding of CODE41!