SUPERSTAR OR MICRO-AMBASSADOR?

Every year watch brands invest an average of 10 to 20% of their revenue in marketing, a third of which is dedicated to sponsorship. The latter is considered the marketing tool with the best return on investment. A movie star like Brad Pitt or a tennis champion like Roger Federer can easily set you back 1 million a year.

THE AMERICAN DREAM IS DEAD

These days, the biggest names win the most acclaim. In this age of globalization, it only seems logical to have ambassadors with international reach. Except that we are seeing a growing need for proximity and accessibility. These untouchable stars don’t capture the imagination as they did before.

THE AMBASSADOR OF THE FUTURE

We believe that micro-ambassadors are the future; more so than any superstar. Local characters with a human talent. Following this reasoning, last October we called upon the talent of the members of our community. That was when Nigel Bailly, a young 27 year old Belgian, contacted us. Here is his story.

NIGEL BAILLY

RACING DRIVER AND THE FIRST
CODE41 AMBASSADOR

Nigel is one of those people who keep moving forward and never let even the most tragic of circumstances get in their way.

Nigel is driven by adrenaline. He was overwhelmed by the excitement of motor sport, even though he was only 6 when he started motocross. At the age of 14, a fall while competing changed his life radically. A spinal cord injury left him permanently without the use of his legs. But it would take more than this to discourage Nigel; there was no question of giving up on his passion for motor sport.

COURAGE, PASSION AND DETERMINATION

Following several years of karting, Nigel has now taken on a new challenge by participating in the Belgian BGDC motor racing championship, which begins on April 15th, 2017. Another step towards one day reaching his ultimate goal: taking part in the 24 Hours of Le Mans and competing with the world’s best racing drivers.

« I can’t walk, but once I’m strapped in my racing car I feel ten feet tall. »
Nigel Bailly

YOU’RE ALREADY A CHAMPION TO US!

Nigel, we are with you in this challenge. Not because motor racing as a field is particularly popular with watchmakers, but because your courage, passion and determination are admirable. Regardless of your finishing position (even though we know you’ll do great ;-)), you’re already a champion to us!

« Never give up, fight for your dreams. »
Nigel Bailly

JOIN OUR AMBASSADORS

Do you have story to tell or a special talent to show off? Do you know a larger than life character? Then get in touch.

Contact us

NEXT CHAPTER, JAN 16: PROJECT X41 - UPDATE

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  1. Martin van Stigt Thans zegt:

    I’m a happy guy, just received my Anomaly 01 steel, black dial. It is even better then expected I mean the watch haves a perfect size and weight, and yes it looks amazing!

    The delivery proces was quick, so keep up the good work, here a happy Dutch customer 🙂

  2. a.brisset@laposte.net zegt:

    Tout nouveau possesseur d’une ANOMALY-02 PVD Brun je ne puis qu’affirmer qu’elle est non seulement superbe mais de plus que c’est avec fierté que je la conseille à tout amateur de belles montres!

  3. julien.mailpro@yahoo.fr zegt:

    super démarche !!! un grand bravo!
    quels sont les critères pour devenir ambassadeur ??
    j’adore vos modèles, je pense passer commande très vite
    encore bravo à vous 😉

  4. didier20100@gmail.com zegt:

    Merci Richard pour partager les deux faces d une meme realité . Bon vent aux star upers de Code 41. De mon coté le design des modeles me laisse sur ma faim .

  5. keran752003@yahoo.fr zegt:

    Je vous découvre et suis heureux de voir une bande de jeunes (80ans le 14 juillet) qui écrive effectivement une très belle histoire. Fils d’horloger je suis sensible au belles montres.
    Je vais commander un peu plus tard l’un de ces bijoux…Ma tirelire n’est pas tout à fait pleine. Qui viendra s’ajouter à celles nombreuses que je possède. Je pourrai montrer à mes clients entre autres et les inciter à acquérir cette belle parure.
    J’ai quelques points communs avec certains d’entre vous…Photographe naturaliste, sportif, accompagnateur dans les alpes Italiennes (voisines de la Suisse) je ne puis que m’engager à faire découvrir votre travail. Un grand Bravo ! Compliment à Nigel, mais je ne suis pas étonné des athlètes comme lui j’en connais.. Un bel exemple à suivre et à encourage ;-))