Evolution of the design and color research

Welcome already to the 3rd Chapter of the Chrono project, which seems to have captivated you just as much as it has us. More than 17,000 votes on the designs proposed in Chapter 2. Following a very tight contest, here’s the winning design:

7553 votes 7553

3D construction

Over the last few weeks, we’ve been working in close collaboration with the engineers at our partner Concepto to create the 3D construction of our movement before we launch the prototypes. As always, we’ve put the spotlight on the mechanism; by skeletonizing the movement, by creating more depth and, of course, by integrating the peripheral weight on the dial side.

Color research

While the designs are being voted on, the models are always presented in gray shades. That way, voting is based only on the architecture of the parts, and not influenced by color preferences.

Now that the design has been confirmed, it’s time for our color research. On your votes, set, go!

  • 2106
  • 1046
  • 2122
  • 970
  • 391
  • 1898
  • 519
  • 847
  • 577
  • 583
  • 914
  • 689
  • 2024
  • 241
  • 496
  • 906

Push-button variants

Here’s a few different options for the design of the push-buttons as well. Let us know which you prefer!

  • 4050
  • 429
  • 1983
  • 1821


The size of our future Chrono is determined by the dimensions of the movement. The diameter of the peripheral weight being 35.3mm, the size of the case must be at least 42mm. That’s the same diameter as our X41 and ANOMALY models.

  • 3472
  • 355
  • 1234

Estimated price

Now that the project is well underway, we have a clearer idea of the price of the future watch. We’ll go into full detail on the costs of each component after the prototypes. But according to our first estimate, we should be looking at a retail price of around 3,500 CHF (~3,500 €). That’s excellent value for money for an exceptional movement like this.

NB24 Project

NB24 Project Until now this project didn’t have a name. We’ve finally decided to call it NB24. And it’s not just random! It’s a reference to the completion of another project, or even the fulfillment of a dream! But you won’t be finding out any more for now. You’ll discover the fabulous history hiding behind the name NB24 in our next chapter. 

Project schedule:

STEP 5, 16 DEC.
Receipt of prototypes
STEP 7, 27 JAN.
Launch of pre-orders

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  1. Fury Gilles says:

    Bonsoir la Team Code41,
    Encore un superbe garde-temps en perspective. En attente de la livraison de mon Anomaly01, réveil tardif s’il en est, en liste d’attente pour la future hypothétique X41 3ème édition, j’espère ne pas rater ce magnifique chrono ?. Continuez à souffler ce vent nouveau, cela fait tellement de bien et donne une bonne leçon à d’autres marques dites élitistes. Merci pour ça.

    • Maurizio
      Maurizio says:

      Cher Gilles,

      Merci pour votre beau commentaire. Nous continuerons à faire ce que nous faisons. Écouter et interagir avec la communauté afin de créer les meilleures montres possibles 🙂
      Je vous souhaite une bonne journée,

  2. Michel Buache says:

    I understand (and of course support) your approach of letting potential buyers decide over design an look of your products – it’s a unique and without any doubt a successful way to create such stylish products like timepieces (or better gems). Nevertheless, I would like to see a little more of “dictatorship” by your side sometimes, instead of 100% democracy. E.g. regarding the push-button variants; you present perfect push-button designs like B3 and B4, which pick up the overall design in an almost perfect way… but these – let’s say more avant-garde – designs (B3 and B4) don’t have any chance to compete with the more classical – but less suitable – variant B1. Yes, life ist hard sometimes ;-)… but, of course, all in all you will create an exceptional and unique timepiece (again!!!) and I am looking forward to see (and order…) this Chrono-Milestone.

    • Maurizio
      Maurizio says:

      Hi Michel,

      Thank you for your comment. I suppose that we will have to wait and see what the prototypes will look like for this watch.
      We are looking forward to presenting you with the next chapters of this project 🙂

  3. Jean-Pierre Christiaens says:

    Decided to go 4 green luminus, colour of hope & peace. Also prefer bigger buttons to start & stop a timing in ” !
    If it were my option I would always go 4 a lightbrown perforated leather strap with closing in brass. Thank you, JPC

  4. Nicolas DEGRAEVE says:

    Salut l’équipe Code41,

    Je suis assez d’accord avec les commentaires de JEREMY:
    – Il serait plaisant de voir un peu plus la mécanique de la montre, notamment l’ancre et l’échappement.
    – Une teinte bleue comme le bleu de l’A6 serait bienvenue sur la masse périphérique, afin de la mettre en valeur par rapport à une combinaison de couleur sélectionnée pour le reste de la montre.
    – Un rappel de couleur dans la rainure des poussoirs B1 serait un plus.

    Assez surpris que le Vert “petit poids ;-)” tienne la 3ème place ! Le Jaune A2 est très sympa 🙂
    J’ai hâte de lire le prochain chapitre. NB24 : “24” pour les 24h d’une journée ??
    Merci et beau travail pour le moment !

  5. rupert.w.baur@web.de says:

    Hallo Team Code41,
    ich finde alle Designvorschläge ansprechend. Besonders gefallen mir die Varianten A1 mit wenigen roten Akzenten und A14 in ganz dezenter Ausführung. Mir gefallen Uhren besser, wenn sie schlicht und aufgrund kleiner farblicher Akzente leicht zu allem zu tragen sind nicht zu bunt sind – wie z.B. bei vielen Varianten eines großen Herstellers aus Biel.
    Bei den Drückervarianten finde ich B4 besonders gut gelungen, weil die Drücker hierbei die Form des Gehäuses aufnehmen.
    Jedenfalls bin ich gespannt auf die nächsten Schritte und freue mich auf die Weiterentwicklung der Designvorschläge. Den 27. Januar habe ich mir schon einmal im Kalender angestrichen.
    Viele Grüße

    • Kasim
      Kasim says:

      Vielen Dank für Ihre Meinung und Ihre Unterstützung! Wir freuen uns ebenfalls schon auf die nächsten Schritte und die Weiterentwicklung von diesen Projekt. 🙂