From virtual to reality

We’ve arrived at the final chapter of this fabulous project before pre-orders, which will begin at the end of January. We’re crazy with delight here!

The prototypes have arrived!

They’re finally here! We received the prototypes a few days ago, and they really are exquisite. What a joy it is seeing this project go from virtual ideas to a reality. The prototyping phase is an important stage for performing extensive testing and adjusting the final details before production.

Exceptional movement, exceptional manufacturer

The development of a manufacture movement isn’t something you can just improvise. In addition, the chronograph is one of the most specialist watch complications. That’s why we’ve called on one of the best specialists in the field. Based in the heartland of Swiss watchmaking, the manufacturer Concepto was founded in 2006, and today boasts a team of 120 people to handle all of the watchmaking expertise in-house. In other words, we’re in safe hands.

Here’s the final collection, available for pre-order from January 27 2021

A dozen interchangeable straps will be available during pre-orders.

  • 1093
  • 1507
  • 590
  • 1171
  • 1502
  • 697

Total transparency on costs and origin

At the very start of the project, we estimated the cost of the movement to be around 550 CHF for the simple customization of an existing movement. In the end, this cost has almost doubled, but we must say that we’ve really indulged ourselves in making this movement quite simply exceptional, for example by adding a peripheral weight on the dial side. It’s a rarely seen feature that normally means a stratospheric price for the piece! The magic and value for money of the NB24 chronograph is quite simply unbeatable.

Component / ProcessCost inc TaxesOrigin
Movement1'056 $Swiss
Titanium case, transparent back167 $China
Dial56 $China
Leather strap, deployment clasp31 $Italy/China
Assembly43 $Swiss
Packaging22 $China
Logistic44 $Swiss
Design & developement56 $Swiss
Total production costs1'474 $

Price at launch for the Titanium version: around 3 500 CHF (~3 500 €).

Why is the NB24 watch cheaper than the X41?

Since the beginning at CODE41, the retail price has always been a direct reflection of the costs of production, rather than a result of market positioning. We’re committed to staying by your side and every day we’re fighting to get the best value for money, with any savings passed on directly in the retail price. A big hello, by the way, to Valérien, the director of Concepto, who’ll back me up on that last point, as we’ve had multiple tense conversations about prices 😉

Whether it’s the X41 or the NB24, in both cases we’re talking about Fine Watchmaking movements. But even though our chronograph might be more complex, we’ve ended up with a much lower cost of production because it’s one of Concepto’s specialties. So we benefit from economy of scale with a good number of the parts also used in their other movements. Otherwise, the price of the NB24 movement would be 3 to 4 times more expensive.

Project schedule:

STEP 6, 27 JAN.
Launch of pre-orders

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  1. says:

    salve , ottimo progetto . non vedo l’ora di poterlo ordinare. in futuro avete pensato ad ulteriori complicazioni come calendario annuale o perpetuo ? complimenti

  2. Joost Advocaat says:

    I would like to pre order NB24 A1.
    Could u please send me an alert when it will be possible to place an order?
    Thanks a lot
    Joost Advocaat

  3. says:

    Bravo a toute l’équipe
    Belle prouesse que de produire un produit de cette conception et de cette qualité a ces couts.
    J’en rêve et je vais m’inscrire a la précommande.
    Et bonne année

    • Sabrine
      Sabrine says:

      Nos meilleurs vœux de la part de la Team CODE41, on vous souhaite des rêves (plein de Titane et d’AeroCarbon) qui se réalisent !

  4. Bertrand Blaise says:

    De toute beauté. La version A1 a des associations de couleurs sublimes. Il faudrait à mon sens crée une couleur de cuir en association car le noir éteint un peu le design. Devil is in the details! Vivement le jour de la commande! Vous etes des disrupteurs de genie geniaux! Hats off guys

  5. says:

    Quelles sont les dimensions du boîtier ?
    Personnellement la version A4 me plait particulièrement bien.
    Bien à vous

    • Sabrine
      Sabrine says:


      Le diamètre est de 42mm. Pour le reste des dimensions, elles seront partagées sur la page du projet le jour de la précommande.
      Belle journée !

  6. Pierre Bellan says:

    Bonjour, est ce que votre packaging va évoluer ? Pour une montre de cette qualité ils serait sympa d’avoir une belle boite ou un étui de qualité. Je trouve cette série très réussite, bravo c’est du très bon travail !

  7. says:

    Bin durch Zufall auf Ihre Firma gestossen.Bisher habe ich mich nicht für Uhren interessiert. Nun bin ich durch Ihr informatives,authentisches Auftreten von Ihren Produkten begeistert und würde mir gern in dieser trüben Zeit eine Freude machen.Bitte registrieren Sie mich für dad Modell NB 24.
    Beste Grüsse Andreas