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DAY41 – A strong & sophisticated mechanical piece

Preorder February 2020

Pieces: 1879 Amount: CHF 2,185,345

Price of the DAY41

From $ 1190

DAY41 – A strong & sophisticated mechanical piece

Preorders amount
CHF 2,179,667
Preorders open

From 29 January to 28 February 2020

Pre-order now

From 890CHF/930€

Creator Edition Sep-Oct
0/1000
Creator Edition Oct-Nov
124/1000

Thanks a million!

A big thanks to everyone. DAY41 pre-orders are now closed. Thanks to the CODE41 members who've supported the project, we've once again managed to shake up the traditional watchmaking industry. We're now ready to enter the second phase: production!

Waiting list

If you're just now jumping on the bandwagon and want to join us behind the scenes, sign up to the waiting list. What's more, if a new series of DAY41 pre-orders ever happens, you'll be the first to know.

From women’s watch to genderless watch

The DAY41 project is a result of the direct impetus of our female community. After thousands of votes and comments on their part, concerning the design, movement and diameter, it will finally be brought to life 8 months after its launch. The result goes against the flow of traditional watchmaking: a strong, sophisticated mechanical piece that, when all's said and done, works just as well on a woman's arm as on a man's.
In attempting to create a beautiful women’s watch, in the end we’ve quite simply made a beautiful watch, regardless of gender.

From women’s watch to genderless watch

The DAY41 project is a result of the direct impetus of our female community. After thousands of votes and comments on their part, concerning the design, movement and diameter, it will finally be brought to life 8 months after its launch. The result goes against the flow of traditional watchmaking: a strong, sophisticated mechanical piece that, when all's said and done, works just as well on a woman's arm as on a man's.

In attempting to create a beautiful women’s watch, in the end we’ve quite simply made a beautiful watch, regardless of gender.

Mechanical magic

Until now, women’s watchmaking mostly consisted of quartz (battery-powered) watches, and a few mechanical watches with very high price tags. But thanks to the DAY41 project - and your votes, Ladies - we’re paving the way for self-assured women’s watchmaking, with no more butterflies and dragonflies.

It’s even better in person!

A lucky few had the chance to discover the DAY41 prototypes ahead of time. Check out their off the cuff reactions:

Why contribute to the project during its launch?

  • Receive a numbered piece engraved with “CREATOR EDITION”
  • Become a creator member of the DAY41 project
  • Enjoy a launch price that’s much lower than the future price
CODE41 is not a brand in the traditional sense of the term; it’s more of a community project. The aim is to bring enthusiasts together around a watchmaking project in order to make it a reality. Said enthusiasts thus become Creators of the project.

An exclusive design that goes against the flow

Mechanical watches are traditionally the exclusive domain of men. Thanks to the participation of thousands of women, and heightened creativity, the DAY41 project shows that they too are fond of raw, machined, mechanical designs. In fact, the case is simple and elegant, while both its lugs and its chambered structure lend it a strong, specific, recognizable esthetic. The openwork dial becomes an extension of the movement, allowing the mechanical magic to shine through.

Quartz or Mechanical movement?

The majority of women’s watches are fitted with electronic quartz (battery-powered) movements. Such movements have the advantage of being thin and relatively cheap, though their batteries pose a real ecological problem. What’s more, they lack the beauty and magic of their mechanical counterparts.
If the quartz movement is a B movie, the mechanical movement is a cult classic.

How do you recharge a mechanical movement?

“Automatic” mechanical movements are fitted with an oscillating weight that recharges the watch through movements of the wrist. In swinging from left to right, the weight winds up the mainspring, just like those little cars that you have to push backwards so that they leap forwards as soon as they are released.

The DAY41 collection in 37 and 40mm

In order for the DAY41 to be able to adapt to any size of wrist (male or female), it will be available in 37mm and 40mm diameters. 5 color variants are available for the 37mm model, included one set with diamonds, with 3 variants for the 40mm. In addition, a wide range of straps will be on offer to satisfy all tastes.
Pre-order your watch now

Eco-friendly straps

Our straps are fitted with an ingenious system that allows you to change your style quickly, simply and without tools. The collection consists of a varied selection of leather straps, and a steel bracelet. What's more, we've also developed 3 eco-friendly straps made from biodegradable leather, flax and even recycled paper. The icing on the cake? All of our straps are fitted with a 3-blade deployment buckle with pushers! It’s simply the best.

Swiss mechanical movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a standard movement, its skeleton design is particularly successful. It boasts the distinctive features of an above-average power reserve, at 44 hours (usually 40 hours), being tested in 5 positions (normally 2 to 3), and precision worthy of the best movements, with a daily difference of -0/+15 seconds.

Total transparency

With our TTO label (Total Transparency on Origin), we’ve placed transparency at the heart of our approach. We clearly explain the production costs and mark-ups required for the project to be profitable, so that we can concentrate on what we’re really passionate about: creating high-quality mechanical watches.
COMPONENT / PROCESS COST (Tax incl.) ORIGIN
MOVEMENT 125 CHF / 130 € SWITZERLAND
STAINLESS STEEL CASE, TRANSPARENT BACK 85 CHF / 89 € CHINA
DIAL 35 CHF / 36 € CHINA
LEATHER STRAP, DEPLOYMENT CLASP 30 CHF / 31 € ITALY/CHINA
ASSEMBLY 20 CHF / 21 € SWITZERLAND
PACKAGING 15 CHF / 16 € CHINA
LOGISTIC 15 CHF / 16 € SWITZERLAND
DESIGN & DEVELOPEMENT 15 CHF / 16 € SWITZERLAND
TOTAL PRODUCTION COSTS Tax incl. 340 CHF / 355 €
FUTURE PRICE Tax incl. (fixed multiplier 3.5) 1,190 CHF / 1,245 €
LAUNCH PRICE Tax incl. From 890 CHF / 930 €

An unbeatable price-quality-magic ratio

Direct distribution, minimal mark-ups and transparency on costs are some of the key criteria that allow us to offer the DAY41 at a price that defies all competition.
The retail price is not the result of market positioning, but rather a direct reflection of the costs of production.
For all of our projects, we choose to work only with grade A suppliers; in other words, the best there are. The DAY41 is made from high-quality 316L steel. Particular attention is paid to the finishing, whether it be glossing, polishing or micro-beading.

Other technical information

Frequency 28,800 turns per hour / 4[Hz]
Crystal Scratch-resistant sapphire on front and back. Anti-reflective treatment
Stop second Yes
Shock absorber Incabloc
Rewinding Automatic through oscillating weight. Bidirectional rewinding
Pivots Tempered rolled steel. High-quality treatment to prevent premature wearing of the pivots
Fine-tuned in 5 positions Each movement is tested for precision in 5 positions (generally 1 in 50 pieces are tested in only 2 or 3 positions)
Weight 55 grams / 80 grams with leather strap
Dimensions Diameter: 37 or 40mm / Thickness: 10.5mm
Interchangeable strap 21mm / Simple tool-free assembly system

No risks, just pure joy

Frequently asked questions

WHAT ARE THE CONDITIONS FOR CANCELLATION AND RETURNS?
As long as your order has not yet been dispatched, you can cancel it free of charge, or modify your choice of strap (according to availability). After delivery, you will have 30 days to return your order for free, unused and in its original packaging, in order to receive a full refund.
DO I HAVE TO PAY IMPORT TAXES UPON RECEIPT OF MY WATCH?
No. We've implemented a system in our cart that allows us to calculate and pay your country's respective customs duties and VAT. This means you won't have to pay anything upon receipt of your watch.
06

Launch

Launch of pre-orders

05

The prototypes have arrived

the last chapter of the fabulous DAY41 project before pre-orders open at the end of January
Read chapter

04

Last adjustments

We’re already at the 4th chapter of this fabulous DAY41 project.
Read chapter

03

Launch of prototypes

Validation of the design, and research of colors and materials.
Read chapter

02

Update of design

Working on dimensions, a range of dials based on votes, and choosing the movement
Read chapter

01

Launch of project

Let's define the basics: Size, aesthetic, mechanism...
Read chapter

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  1. Amanzio Marelli says:

    Buon giorno.grazie. Per la positivita’ e creatività dei vostri comunicati..in questi giorni strani sono una bella luce…mi piacerebbe vedere quali sono i colori assemblati sul modello day 41… e se e’ ancora Possibile iscriversi alla pre vendita….vi auguro una buona giornata ed un futuro roseo per i vostri ottimi progetti.

    • Valentine
      Valentine says:

      Grazie per il vostro messaggio e il vostro sostegno 🙂

      Questo modello non è più in vendita sul nostro sito. Tuttavia, è possibile iscriversi alla nostra lista d’attesa per essere contattati in caso di apertura di nuove vendite o di annullamento dell’ordine.

    • Valentine
      Valentine says:

      Gracias por su mensaje 🙂
      Este modelo ya no está a la venta en nuestro sitio. Sin embargo, puede registrarse en nuestra lista de espera para ser contactado en caso de nuevas ventas o cancelación de pedidos.

    • Valentine
      Valentine says:

      Bonjour David,
      Merci pour votre message.
      Ce modèle n’est plus en vente sur notre site. Par contre vous pouvez vous inscrire sur notre liste d’attente afin d’être contacter en cas d’ouverture de nouvelles ventes ou d’annulation de commande.

  2. Fränki Kubasek says:

    guten tag,
    ihre geschichte gefällt mir. das design ist aussergewöhnlich und würde mir gut gefallen. haben sie für das männermodell der DAY41 ein größeres Model in Planung als die 40mm?

    • Jonas
      Jonas says:

      Hallo und danke für Ihre Unterstützung.
      Nein, das ist nicht der Plan.
      Die Durchmesser von 37 und 40 mm wurden von unserer Gemeinschaft gewählt.

  3. christophe.lescure@orange.fr says:

    Bonjour, bravo pour l’esprit et l’éthique de la démarche, vivement une nouvelle précommande du modèle D41…. A bientôt CH L45

  4. LECLERC says:

    bonjour
    serait-il possible de me faire parvenir la collection pour les femmes .
    j’aurais voulu la même pour ma femme et moi
    par avance merci