From women’s watch to genderless watch
The DAY41 project is a result of the direct impetus of our female community. After thousands of votes and comments on their part, concerning the design, movement and diameter, it will finally be brought to life 8 months after its launch. The result goes against the flow of traditional watchmaking: a strong, sophisticated mechanical piece that, when all's said and done, works just as well on a woman's arm as on a man's.
Mechanical magicUntil now, women’s watchmaking mostly consisted of quartz (battery-powered) watches, and a few mechanical watches with very high price tags. But thanks to the DAY41 project - and your votes, Ladies - we’re paving the way for self-assured women’s watchmaking, with no more butterflies and dragonflies.
It’s even better in person!A lucky few had the chance to discover the DAY41 prototypes ahead of time. Check out their off the cuff reactions:
Why contribute to the project during its launch?
- Receive a numbered piece engraved with “CREATOR EDITION”
- Become a creator member of the DAY41 project
- Enjoy a launch price that’s much lower than the future price
An exclusive design that goes against the flowMechanical watches are traditionally the exclusive domain of men. Thanks to the participation of thousands of women, and heightened creativity, the DAY41 project shows that they too are fond of raw, machined, mechanical designs. In fact, the case is simple and elegant, while both its lugs and its chambered structure lend it a strong, specific, recognizable esthetic. The openwork dial becomes an extension of the movement, allowing the mechanical magic to shine through.
Quartz or Mechanical movement?The majority of women’s watches are fitted with electronic quartz (battery-powered) movements. Such movements have the advantage of being thin and relatively cheap, though their batteries pose a real ecological problem. What’s more, they lack the beauty and magic of their mechanical counterparts.
Advantages: Low price ~ 2 to 10€, thin movement
Disadvantages: Batteries contribute greatly to pollution
Powered by wrist movements
Advantages: Long lifespan, no need for batteries, mechanical magic and beauty
Disadvantages: Higher cost ~50 to 300€ for a standard movement
How do you recharge a mechanical movement?“Automatic” mechanical movements are fitted with an oscillating weight that recharges the watch through movements of the wrist. In swinging from left to right, the weight winds up the mainspring, just like those little cars that you have to push backwards so that they leap forwards as soon as they are released.
The DAY41 collection in 37 and 40mmIn order for the DAY41 to be able to adapt to any size of wrist (male or female), it will be available in 37mm and 40mm diameters. 5 color variants are available for the 37mm model, included one set with diamonds, with 3 variants for the 40mm. In addition, a wide range of straps will be on offer to satisfy all tastes.
Eco-friendly strapsOur straps are fitted with an ingenious system that allows you to change your style quickly, simply and without tools. The collection consists of a varied selection of leather straps, and a steel bracelet. What's more, we've also developed 3 eco-friendly straps made from biodegradable leather, flax and even recycled paper. The icing on the cake? All of our straps are fitted with a 3-blade deployment buckle with pushers! It’s simply the best.
Swiss mechanical movementWe’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a standard movement, its skeleton design is particularly successful. It boasts the distinctive features of an above-average power reserve, at 44 hours (usually 40 hours), being tested in 5 positions (normally 2 to 3), and precision worthy of the best movements, with a daily difference of -0/+15 seconds.
Total transparencyWith our TTO label (Total Transparency on Origin), we’ve placed transparency at the heart of our approach. We clearly explain the production costs and mark-ups required for the project to be profitable, so that we can concentrate on what we’re really passionate about: creating high-quality mechanical watches.
|COMPONENT / PROCESS||COST (Tax incl.)||ORIGIN|
|MOVEMENT||125 CHF / 130 €||SWITZERLAND|
|STAINLESS STEEL CASE, TRANSPARENT BACK||85 CHF / 89 €||CHINA|
|DIAL||35 CHF / 36 €||CHINA|
|LEATHER STRAP, DEPLOYMENT CLASP||30 CHF / 31 €||ITALY/CHINA|
|ASSEMBLY||20 CHF / 21 €||SWITZERLAND|
|PACKAGING||15 CHF / 16 €||CHINA|
|LOGISTIC||15 CHF / 16 €||SWITZERLAND|
|DESIGN & DEVELOPEMENT||15 CHF / 16 €||SWITZERLAND|
|TOTAL PRODUCTION COSTS Tax incl.||340 CHF / 355 €|
|FUTURE PRICE Tax incl. (fixed multiplier 3.5)||1,190 CHF / 1,245 €|
|LAUNCH PRICE Tax incl.||From 890 CHF / 930 €|
An unbeatable price-quality-magic ratioDirect distribution, minimal mark-ups and transparency on costs are some of the key criteria that allow us to offer the DAY41 at a price that defies all competition.
Other technical information
|Frequency||28,800 turns per hour / 4[Hz]|
|Crystal||Scratch-resistant sapphire on front and back. Anti-reflective treatment|
|Rewinding||Automatic through oscillating weight. Bidirectional rewinding|
|Pivots||Tempered rolled steel. High-quality treatment to prevent premature wearing of the pivots|
|Fine-tuned in 5 positions||Each movement is tested for precision in 5 positions (generally 1 in 50 pieces are tested in only 2 or 3 positions)|
|Weight||55 grams / 80 grams with leather strap|
|Dimensions||Diameter: 37 or 40mm / Thickness: 10.5mm|
|Interchangeable strap||21.5mm / Simple tool-free assembly system|
No risks, just pure joy
Free cancellation policy
As long as your order has not yet been dispatched, you can cancel it free of charge at any time.
30-day free-return policy
If you’re not entirely satisfied with your DAY41, you have 30 days from receipt of your order to return it free of charge, unused and in its original packaging
In the event of technical issues, your watch will be collected and repaired at our expense in the quickest time possible.