Logo Day41
07
Aug
2019

Project 2 - DAY41, step 2

Voting results and first designs

What`s your gender?

I am a woman I am a man

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.

25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.

 
 

Voting is open until August 27, 2019

  • 618
  • 605
  • 414
  • 437

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS

  • 526
  • 718

WIDE STRAP

  • 562
  • 404

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

STEP 1, 19 JUN.

Let's define the basics: Size, esthetic, mechanism...

STEP 2, 07 AUG.

Working on dimensions, a range of dials based on votes, and choosing the movement

STEP 3, 11 SEP.

Validation of the design, and research of colors and materials. Launch of prototypes

STEP 4, 25 SEP.

Last adjustments and validation of the final collection

STEP 5, 23 OCT.

Launch of pre-orders

We need you!

Sign up for exclusive access to the next chapter of the DAY41 project.
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    • Jonas
      Jonas says:

      Era importante per noi proporre un modello femminile di alta qualità mantenendo i valori che sono i nostri.
      Così la visibilità del movimento attraverso il quadrante era per noi ovvia. Sono contento che ti piaccia.

      Reply
    • Jonas
      Jonas says:

      Votre retour nous touche Pascale.
      Savez-vous que la DAY41 sera un modèle limité ?
      N’hésitez pas à vous inscrire sur notre site et à nous contacter si besoin.

      Reply
      • Sandrine Chognard says:

        Très jolie montre pour femme. Enfin un modèle plus masculin avec un petit diamètre pour le poignet des femmes ! Ça change des montres classiques pleines de brillants ! Magnifique !

        Reply
        • Jonas
          Jonas says:

          Merci Sandrine.
          Les montres “blingbling” si vous nous passez l’expression ne font effectivement pas partie de notre idée de l’élégance.
          Sobriété, finesse et design sont nos créneaux. Nous sommes ravis de constater que cela vous plaise.

          Reply
  10. Wolfgang Wiedemann says:

    Leider wirken beide Designs äusserst unruhig. Die Zeiger sollten m.M. wesentlich mehr Kontrast haben, kann mir vorstellen, dass sie unter bestimmten Lichverhältnissen schlecht ablesbar sind.
    Macht trotzdem weiter so, vielleicht komt meine Uhr ja noch irgendwann…

    Reply