07
Aug
2019

Project 3 - DAY41, step 2

Voting results and first designs

What`s your gender?

I am a woman I am a man

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking… In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market. But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.
QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.
25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.
1345
985
750
790

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS
980
1043
WIDE STRAP
1016
754

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

We need you!

Sign up for exclusive access to the next chapter of the DAY41 project.
Gender

Leave a Reply

Your email address will not be published. Required fields are marked *

Filter comments:
All (606)
Dutch (20)
English (41)
French (367)
German (144)
Italian (34)

  1. Simon Scanlan says:

    Hi there,
    I am very interested in the watches you make and would like to be kept informed when the next pre-order will be and for which watch> Many thanks and keep up the great work you are doing at code 41. Regards. Simon.

    Reply
  2. missnatou@me.com says:

    C’est avec impatience que j’attends la Day 41 pour pouvoir l’offrir à mon épouse. Elle est vraiment Belle. Bravo é toute l’équipe pour leur savoir faire et surtout leur manifaik imagination, vision..
    Bien à Vous

    Reply
    • Maurizio
      Maurizio says:

      Merci pour votre commentaire 🙂
      Nous sommes impatients de vous présenter votre Day41. Je vous souhaite une bonne journée !

      Reply
  3. Vivian says:

    I missed the boat on the window for voting. Will Code41 will create a smaller Day41 in the future? That 33mm size was absolutely perfect. I’m a short and skinny woman, and a 37mm watch is too big for many petite women like myself (even if 37mm physically fits me, that size is too big and uncomfortable for everyday wear). Please come out with the smaller 33mm size in the future. That would be beyond awesome!

    Reply
    • Maurizio
      Maurizio Motter says:

      Hi Vivian,

      Thank you for your message. I will invite you to sign up for the waiting list as well as our newsletter (this is done by having an account on our website). This way, you will know the exact details of all future projects.
      I will also pass this information to our product team. We want our watches to fit all wrist sizes comfortably 🙂
      Have a nice weekend!

      Reply
  4. Andenmatten Pius says:

    Je suis intéressé par la montre squelette À 41 transparente quel coût et quel délai livraison merci de me répondre

    Reply
    • Valentine
      Valentine says:

      Bonjour,
      Merci pour votre message.
      Pour le moment ce modèle n’est pas en vente, mais vous pouvez vous inscrire sur la liste d’attente et être contacté en cas d’annulation ou de nouvelle vente 🙂

      Reply
  6. Amanzio Marelli says:

    Buon giorno.grazie. Per la positivita’ e creatività dei vostri comunicati..in questi giorni strani sono una bella luce…mi piacerebbe vedere quali sono i colori assemblati sul modello day 41… e se e’ ancora Possibile iscriversi alla pre vendita….vi auguro una buona giornata ed un futuro roseo per i vostri ottimi progetti.

    Reply
    • Valentine
      Valentine says:

      Grazie per il vostro messaggio e il vostro sostegno 🙂

      Questo modello non è più in vendita sul nostro sito. Tuttavia, è possibile iscriversi alla nostra lista d’attesa per essere contattati in caso di apertura di nuove vendite o di annullamento dell’ordine.

      Reply
    • Valentine
      Valentine says:

      Bonjour Isabelle,
      Merci pour votre message.
      Vous pouvez commander dès le 29 janvier 15h (heure suisse). Cela sera très facile, il vous suffira de choisir le modèle qui vous plaise, et le mettre dans votre panier et remplir les champs demandés comme une commande normal et au final passer au paiement.
      Bonne journée!

      Reply
    • Valentine
      Valentine says:

      Bonjour,
      Merci pour votre message.
      Nous utilisons un verre saphir inrayable avec traitement antireflet.
      Les bracelets sont avec des boucles déployantes.
      Si vous avez d’autres questions, n’hésitez pas à contacter notre service client 🙂

      Reply