We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking… In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!
The project in a few wordsUntil now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market. But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.
Votes: The final results for step 1In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:
MovementThe mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.
DiameterThe results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.
And the men?Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).
DAY41: The first designs are here!They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.
Estimated retail price: around 850 to 1,000 EUR/CHF
Transparent case back
Swiss movementWe’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.
Next steps: colors, materials and strapsNow that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!
Express yourself!The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂
STEP 6, JAN. 2020
Launch of pre-orders