Logo Day41

Voting results and first designs

What`s your gender?

I am a woman I am a man
[youtube-video url=”ZhUGsZwiQFo” img=”https://cdn.code41watches.com/wp-content/uploads/2019/08/05113346/DAY41-STEP2-WEBSITE-1.jpg” lang=”en”]

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.

25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.

 
 

Voting for step 2 is now closed.
Discover step 3 and definitive design

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS

WIDE STRAP

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

We need you!

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  1. rigogne.regine@orange.fr says:

    Une montre qui se porte comme un bijou, qui affirme le caractère de la femme, un peu rebelle et sauvage tout en étant sophistiquée .je l’adore elle nous rend unique et précieuse, merci!!

  2. Manue Chorin says:

    Enfin !!! Avec ce design plus besoin de regarder dans les montres hommes pour en trouver une qui me plaise vraiment, merci 😊

  3. Rosa Maria Loretan says:

    El fondo transparente de la izquierda y el movimiento del centro. Prefiero el diseño de la derecha, que por lo visto no va a ganar. El precio me parece aceptable. Una no se compra un reloj así todos los días.

  4. francesca_rapetti@audibel-ligurua.it says:

    È Davvero un bel prodotto ! Molto elegante ! Molto fine , complimenti per il nuovo progetto e grazie di averlo reso “ aperto “ ai piccoli cambiamenti suggeriti da chi lo indosserà per primo !

    • Jonas
      Jonas says:

      Siamo commossi dal tuo ritorno, Francesca.
      Per noi era importante immaginare un’estetica e un design originale che ci ha permesso di creare un modello unico.

  5. Veronique Vitry says:

    Je la trouve trés jolie comme ça, classe une grande qualité tout pour rendre une femme et fière de la mettre à son poignet
    Merci d avance pour çe projet
    VERONIQUE Vitry

  6. Antonio Rozzarin says:

    Io proporrei un dispositivo meccanico che ha sempre il suo fascino , arricchito con qualche tocco di smart.
    I tempi stanno cambiando e bisogna essere legati al passato , ma soprattutto al futuro .
    Lungimiranza è la parola d’ordine

  7. Jenn Berthon says:

    Magnifique montre, je recherche ce style de montre depuis un moment, hate de voir le resultat final, meme si je pense que ce ne sera pas pour ma bourse.

    • Jonas
      Jonas says:

      Merci Jenn pour votre retour.
      Nous sommes conscients qu’il s’agit d’une certaine somme.
      Nous vous invitons à suivre régulièrement nos newsletters car nous proposons ponctuellement des paiements en plusieurs fois 😉

  8. Jochen Henn says:

    Spannendes Projekt. Mit dem sichtbaren „Balken“ auf dem Euer Name steht, gebt Ihr der Uhr „Halt“ – sonst wäre es vielleicht zu unruhig