Logo Day41

Voting results and first designs

What`s your gender?

I am a woman I am a man
[youtube-video url=”ZhUGsZwiQFo” img=”https://cdn.code41watches.com/wp-content/uploads/2019/08/05113346/DAY41-STEP2-WEBSITE-1.jpg” lang=”en”]

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:


The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)


CLEAN (35%)
SPORT (19%)


The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.


And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.


Voting for step 2 is now closed.
Discover step 3 and definitive design

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants



Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂


We need you!

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      • Sandrine Chognard says:

        Très jolie montre pour femme. Enfin un modèle plus masculin avec un petit diamètre pour le poignet des femmes ! Ça change des montres classiques pleines de brillants ! Magnifique !

        • Jonas
          Jonas says:

          Merci Sandrine.
          Les montres “blingbling” si vous nous passez l’expression ne font effectivement pas partie de notre idée de l’élégance.
          Sobriété, finesse et design sont nos créneaux. Nous sommes ravis de constater que cela vous plaise.

  1. Wolfgang Wiedemann says:

    Leider wirken beide Designs äusserst unruhig. Die Zeiger sollten m.M. wesentlich mehr Kontrast haben, kann mir vorstellen, dass sie unter bestimmten Lichverhältnissen schlecht ablesbar sind.
    Macht trotzdem weiter so, vielleicht komt meine Uhr ja noch irgendwann…

    • Agnès L'hullier says:

      Montre très élégante, décalée, épurée. Un bijou ! Trop onéreuse pour bon nombre de personne car luxueuse, dommage… Superbe, un doux rêve…

      • Tiziana Marzano says:

        J’adore 😍 Magnifique design et la mécanique …j’adore les grandes montres, 37mm c’est limite pour moi.. préféré 40mm ou plus 😊

        • Jonas
          Jonas says:

          Ah la mécanique fait partie de notre identité visuelle et technique. Il sonnait comme une évidence pour nous de l’utiliser pour ce nouveau projet.
          Concernant la taille du cadran, vous serez peut-être surprise en bien 😉

      • Jonas
        Jonas says:

        Merci pour les compliments Agnès 🙂
        Nous sommes conscients qu’il s’agit d’une somme conséquente.
        C’est pourquoi nous vous invitons à bien suivre nos newsletter.
        Nous proposons ponctuellement des paiements en plusieurs fois.

  2. Yvonne says:

    Mir gefällt das Design, ich würde das offenere Ziffernblatt bevorzugen. Ob hell oder dunkel würde ich vom Armband abhängig machen. Ich bin der Meinung, die Zeiger müssten sich wegen der Lesbarkeit etwas besser vom Hintergrund abheben.

    • Kasim
      Kasim says:

      Vielen Dank für Ihre Meinung! Dies sind frühe Entwürfe, die jedoch noch nicht abgeschlossen sind. Wir überarbeiten die Proportionen, die Farben und auch die Zeiger.