Voting results and first designs

What`s your gender?

I am a woman I am a man

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.

25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.

 
 

Voting for step 2 is now closed.
Discover step 3 and definitive design

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS

WIDE STRAP

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

We need you!

Sign up for exclusive access to the next chapter of the DAY41 project.
Gender

Leave a Reply

Your email address will not be published. Required fields are marked *

Filter comments:
All (600)
Dutch (20)
English (37)
French (365)
German (144)
Italian (34)

  1. Anne-Katerine Sandoz says:

    Je trouve la 2e variante beaucoup plus élégante , elle laisse plus de place au squelette et le cadran beaucoup lisible, beau travail

  2. marbellier@free.fr says:

    Déjà fier d’attendre ma X41 numérotée, j’attends maintenant avec impatience le 23 octobre pour profiter en avant première de ce modèle femme qui saura ravir avec prestance et élégance le poignet de mon épouse.

    • Jonas says:

      Et nous donc Géraldine 🙂
      Les pré-commandes auront lieu fin octobre.
      Soyez attentive à nos prochaines newsletters pour suivre l’évolution de la DAY41.

  3. valerie.receveur@orange.fr says:

    Bonjour
    Travaillant dans le domaine de l horlogerie, plus précisément les cadrans de luxe. Je suis une pationnée des belles montres.
    Votre projet est tout simplement magnifique et je serais ravie d être parmis les quelques chanceuses qui pourront se la procurer.
    Puisque nous sommes en droit de vous donner notre avis en matière de bracelet je conseillerais personnellement des bracelets ton clair tel blanc gris clair en matière cuir ou croco.
    Pour ce qui est de la carure acier Plutonium.
    Bref quelque soit les matériaux que vous retiendrez pour l élaboration de ce grand bijou, je suis certaine qu’il sera un joyau de l horlogerie.
    Au plaisir de vous suivre
    Meilleures salutations
    Valerie