Logo Day41

Voting results and first designs

What`s your gender?

I am a woman I am a man

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.

25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.

 
 

Voting for step 2 is now closed.
Discover step 3 and definitive design

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS

WIDE STRAP

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

We need you!

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  1. GUENIN says:

    Franchement ces modèles pour femmes ne provoquent aucun coup de cœur chez moi. Je suis une femme et à mon humble avis le modèle homme « Anomaly 2 et PVD brun » est la plus belle de toute la collection: sobre et fonctionnelle, ça c’est du design!!! Sur ces nouveaux modèles pour femmes on ne distingue pas vraiment les aiguilles, et aucun modèle ne me plaît. Dommage. Mais je vous souhaite le succès dans la suite pour vos projets.

    • Jonas
      Jonas says:

      Merci Marie pour votre retour.
      Il en faut pour tous les goûts nous sommes bien d’accord 🙂
      Et pourquoi pas une Anomaly 02 à votre poignet ?

  2. Matthieu Botté says:

    Bonjour et merci,

    Voici enfin la montre que je rêvais d’offrir à ma femme et dans le budget dont je dispose.
    Par contre, il faudrait avancer la date de lancement parce que son anniversaire c’est le 15 octobre…

    Bravo pour ce que vous faites et longue continuation.
    Matthieu

  3. Le Moine Elie says:

    Le premier projet est bien trop proche de la X41 …
    Le deuxieme modele diversifie au mieux le projet code41..avec un bracelet de 18mm maxi..il faut penser aux petits poignets…

  4. WA says:

    Le premier design est beau mais les pares de renfort devoir être plus fin si possible.
    j’aime bien le 2eme modelé mais sans le gravure automatic tto qui gâche esthétique.

  5. Alberto Massa says:

    Je trouve le mouvement très beau. Mais le premier modèle est trop proche de la montre hommes X41 du point de vu du design Il me semble qu’elle n’est pas très féminine. A voir peut-être pour rajouter de la couleur.
    Je suis votre nouveau projet avec enthousiasme. A voir le résultat final ,si madame sera conquise comme moi je l’ai été par la X41 que j’attends avec impatience.
    Alberto

  6. Eric Bergadieu says:

    Dommage que les aiguilles ne soient pas d’une couleur vive car on ne les voient pas très bien. Gris sur gris c’est limite

  7. Takaaki Tsushima says:

    About dial design.
    The good thing about STP6-15 is that there is a bridge between the escape wheel and the pallet fork, and their movements look good.
    Therefore, I think that the dial design that does not hide this part is good.

    • Takaaki Tsushima says:

      I’m sorry I made a mistake in the text.
      About dial design.
      The good thing about STP6-15 is that “there is an open space” between the escape wheel and the pallet fork so you can see their movements.
      Therefore, I think that the dial design that does not hide this part is good.