Logo Day41

Voting results and first designs

What`s your gender?

I am a woman I am a man

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:


The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)


CLEAN (35%)
SPORT (19%)


The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.


And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.


Voting is open until August 27, 2019

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants



Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂


STEP 3, 11 SEP.

Validation of the design, and research of colors and materials. Launch of prototypes

STEP 4, 25 SEP.

Last adjustments and validation of the final collection

STEP 5, 23 OCT.

Launch of pre-orders

We need you!

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    • Agnès L'hullier says:

      Montre très élégante, décalée, épurée. Un bijou ! Trop onéreuse pour bon nombre de personne car luxueuse, dommage… Superbe, un doux rêve…

      • Tiziana Marzano says:

        J’adore 😍 Magnifique design et la mécanique …j’adore les grandes montres, 37mm c’est limite pour moi.. préféré 40mm ou plus 😊

        • Jonas
          Jonas says:

          Ah la mécanique fait partie de notre identité visuelle et technique. Il sonnait comme une évidence pour nous de l’utiliser pour ce nouveau projet.
          Concernant la taille du cadran, vous serez peut-être surprise en bien 😉

      • Jonas
        Jonas says:

        Merci pour les compliments Agnès 🙂
        Nous sommes conscients qu’il s’agit d’une somme conséquente.
        C’est pourquoi nous vous invitons à bien suivre nos newsletter.
        Nous proposons ponctuellement des paiements en plusieurs fois.

  1. Yvonne says:

    Mir gefällt das Design, ich würde das offenere Ziffernblatt bevorzugen. Ob hell oder dunkel würde ich vom Armband abhängig machen. Ich bin der Meinung, die Zeiger müssten sich wegen der Lesbarkeit etwas besser vom Hintergrund abheben.

    • Kasim
      Kasim says:

      Vielen Dank für Ihre Meinung! Dies sind frühe Entwürfe, die jedoch noch nicht abgeschlossen sind. Wir überarbeiten die Proportionen, die Farben und auch die Zeiger.

  2. Catherine Gros says:

    Depuis le temps que j’attendais que Code41 se décline au féminin, merci 🙂
    Je préfère personnellement le 2eme design, même avec ses “dents de requin” un peu bizarres car il met bien mieux en valeur le mécanisme. Le 1er design est trop froid à mon goût, et on dirait les pales d’hélice d’un vieux coucou. Possible d’avoir une 3ème proposition déclinée à partir de la 2eme?

    • Jonas
      Jonas says:

      Merci Catherine, vos remarques ont été transmises aux personnes concernées.
      N’hésitez pas à continuer à nous faire part de vos conseils à l’avenir.

  3. Sabine Kunz says:

    Euer Projekt finde ich wunderbar, aber eure vorgestellten Damenzifferblätter überzeugen mich nicht. Ich finde das Design zu unruhig.

  4. Hirigoyen crampon says:

    J’adore voir le mécanisme, les models proposés sont assez proches des models masculins…. il faut garder un cadran qui a de la présence, de L’originalité et peut être un peu de féminité par la présence de pierres précieuses ou semi précieuses qui pourraient orner discrètement sur le cadran…..

  5. Hirigoyen crampon says:

    Avec mon mari nous suivons Code41 depuis quelques mois….. Le model anomaly01 carbone lui a été offert il y a une année