Logo Day41

Voting results and first designs

What`s your gender?

I am a woman I am a man
[youtube-video url=”ZhUGsZwiQFo” img=”https://cdn.code41watches.com/wp-content/uploads/2019/08/05113346/DAY41-STEP2-WEBSITE-1.jpg” lang=”en”]

We’ve made it! We’re already onto step 2 of our new project, DAY41, which has the modest aim of emancipating women’s watchmaking…

In this step, we’ll be looking back on the origins of the project, the results of step 1’s vote, and finally the presentation of the first designs for the DAY41. Thanks to everyone for your significant participation in the first step!

The project in a few words

Until now, mechanical watchmaking was always above all a man’s world. In terms of both designers and customers, this noble passion had a tendency to remain closed off to most, even though women represent a significant part of the market.

But soon that will all be a thing of the past, because the DAY41 project is paving the way for self-confident women’s mechanical watchmaking, without the butterflies, dragonflies and rainbow unicorns. From the first step of DAY41 to the last, only the votes of the female members CODE41 community will be taken into account when developing a watch that really makes them happy. This direct, democratic approach is going to shake up the status quo of traditional mechanical watchmaking.

Votes: The final results for step 1

In the CODE41 offices, we were both happy and relieved to see that the majority of voters share our vision for DAY41: a mechanical watch with a visible movement! Here are the results of the votes:

Movement

The mechanical movement has this extra-special something that’s difficult to describe, but has an undeniable charm, especially when it appears transparently through the case, as in skeleton style movements, which is what you’ve voted for.

QUARTZ (25%)
MECHANICAL (75%)

Esthetic

CLEAN (35%)
SPORT (19%)
SKELETON (46%)

Diameter

The results were very close between supporters of the 36mm and those of the 38. In reality, the difference is quite negligible. In the end, we’ve gone with 37mm.

25%
37%
FINAL DECISION
38%

And the men?

Although they’re not allowed to vote, many of them still participated! Nearly 400 comments! Nice… The result is a strong correlation with the choices made by the voters. According to our data, few arguments broke out (not on this topic, at least!).

DAY41: The first designs are here!

They’ve arrived! Ladies, it’s now up to you to tell us what you think, and indicate your preference.

 
 

Voting for step 2 is now closed.
Discover step 3 and definitive design

Estimated retail price: around 850 to 1,000 EUR/CHF

Lug variants

CYLINDERS ON LUGS

WIDE STRAP

Transparent case back

Swiss movement

We’ve chosen the Swiss mechanical STP movement for its excellent value for money. In addition, for a mass-produced movement, its skeleton framework is particularly well-crafted. Next, we worked on making the dial an extension of the movement, while also giving it elegant contours. The result is a watch that combines mechanical beauty with a subtle, feminine esthetic.

Next steps: colors, materials and straps

Now that we’ve fully defined the basics, the next steps will consist of choosing the materials, colors, and then the straps. Stay alert; your opinion means a lot to us!

Express yourself!

The best way to see your ideas win out is to express yourself! Vote, comment, share. It’s also the secret of our community power. 🙂

Program

We need you!

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  1. sandrine.graf68@gmail.com says:

    Bonjour j’adore cette façon de mettre en avant vos superbes montres de plus pour les femmes ,moi j’en possède quelques une alors elle sera très bien sur mon bras Merci

  2. SL75 says:

    Both great looking designs, I think the one on the left with the “blades” is slightly better. How about making the index markers bevelled to stand out a little more and harmonise with the dial and perhaps a 12-sided bezel rather than circular, to fit more with the angular Code 41 aesthetic.

    Regarding the lugs, assuming the version with cylinders has to have the cylinders made as separate parts anyway, how about making them user-changeable, and maybe sell or include 2 or 3 colours/styles to allow the owner to further customise or even just remove them and fit a wider strap.

    The crown looks nice but slippery – even a ridged crown is difficult to operate if it’s very low profile like this one.

    I like the cut out are of the hands, exposing more of the movement and further enhancing the technical quality. How about a coloured seconds hand, or coloured tip?

    What are the chances of a power reserve movement, as this is probably one thing hardly ever seen on women’s watches, and this design lacks a date function?

    This is already shaping up to be one of the very best women’s skeleton watches for the price.

  3. Céline Sud says:

    Bonjour très belle montre et concept de vote original. Dommage pour le
    diamètre 37 unique qui ne conviendra pas aux petits poignets comme le mien par exemple.

    • Valentine
      Valentine says:

      Bonjour Céline,
      Nous vous remercions pour votre retour. Malheureusement nous avons fait voter notre communauté et la majorité a choisi 37mm de diamètre. Nous notons toutefois votre avis pour d’éventuels futurs projets 🙂 Bonne journée!

    • Valentine
      Valentine says:

      Bonjour,
      Malheureusement le règlement de vos achats peut s’effectuer que par carte bancaire. Sont acceptées les cartes des réseaux Visa, Mastercard et American Express. Bonne journée! 🙂