From virtual to reality

We’ve arrived at the final chapter of this fabulous project before pre-orders, which will begin at the end of January. We’re crazy with delight here!

The prototypes have arrived!

They’re finally here! We received the prototypes a few days ago, and they really are exquisite. What a joy it is seeing this project go from virtual ideas to a reality. The prototyping phase is an important stage for performing extensive testing and adjusting the final details before production.

Exceptional movement, exceptional manufacturer

The development of a manufacture movement isn’t something you can just improvise. In addition, the chronograph is one of the most specialist watch complications. That’s why we’ve called on one of the best specialists in the field. Based in the heartland of Swiss watchmaking, the manufacturer Concepto was founded in 2006, and today boasts a team of 120 people to handle all of the watchmaking expertise in-house. In other words, we’re in safe hands.

Here’s the final collection, available for pre-order from January 27 2021

A dozen interchangeable straps will be available during pre-orders.

  • 2016
  • 2017
  • 1933
  • 1416
  • 1860
  • 1925

Total transparency on costs and origin

At the very start of the project, we estimated the cost of the movement to be around 550 CHF for the simple customization of an existing movement. In the end, this cost has almost doubled, but we must say that we’ve really indulged ourselves in making this movement quite simply exceptional, for example by adding a peripheral weight on the dial side. It’s a rarely seen feature that normally means a stratospheric price for the piece! The magic and value for money of the NB24 chronograph is quite simply unbeatable.

Component / ProcessCost inc TaxesOrigin
Movement1'056 $Swiss
Titanium case, transparent back167 $China
Dial56 $China
Leather strap, deployment clasp31 $Italy/China
Assembly43 $Swiss
Packaging22 $China
Logistic44 $Swiss
Design & developement56 $Swiss
Total production costs1'474 $

Price at launch for the Titanium version: around 3 500 CHF (~3 500 €).

Why is the NB24 watch cheaper than the X41?

Since the beginning at CODE41, the retail price has always been a direct reflection of the costs of production, rather than a result of market positioning. We’re committed to staying by your side and every day we’re fighting to get the best value for money, with any savings passed on directly in the retail price. A big hello, by the way, to Valérien, the director of Concepto, who’ll back me up on that last point, as we’ve had multiple tense conversations about prices 😉

Whether it’s the X41 or the NB24, in both cases we’re talking about Fine Watchmaking movements. But even though our chronograph might be more complex, we’ve ended up with a much lower cost of production because it’s one of Concepto’s specialties. So we benefit from economy of scale with a good number of the parts also used in their other movements. Otherwise, the price of the NB24 movement would be 3 to 4 times more expensive.

Project schedule:

STEP 6, 27 JAN. 2021
Launch of pre-orders

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  1. Juan Ignacio Gazeau says:

    Buenas tardes,
    Por lo que veo no teneis stok de ningun modelo?..
    Hace 30 años que gengo un Rolex GMT y la verdad es que me vendria bien cambiar de reloj, pero eso de esperar no lo llevo bien.

    • Maurizio
      Maurizio says:

      Hola Juan,

      Tenemos stock del Anomaly-01 y del Anomaly-02. Son los dos únicos modelos que se envían directamente y llegan en un plazo de tres a cinco días.

      Para los demás proyectos, trabajamos con pedidos previos y creamos los relojes una vez cerrados los pedidos. Esto nos permite fabricar sólo los relojes que necesitamos y ayuda a reducir los costes (puede ver todos los costes de producción en la sección TTO del sitio web).

      Espero que esto ayude a aclarar un poco las cosas. Si tiene alguna pregunta, no dude en llamarnos. Estaré encantado de explicarle con más detalle lo que hacemos 🙂

  2. says:

    Superbe montre à un prix top et très intéressant vu la qualité de fabrication.
    Dans l’hypothèse d’une précommande, je souhaiterais quelques précisions sur les modes de paiement.
    Vous acceptez le paiement par carte bancaire, comptant bien sûr, et en plusieurs fois, c’est à dire en 4 fois sans frais sous couvert de celle-ci ou plus?

    • Maurizio
      Maurizio says:


      Pour la première édition de la NB24, nous avons accepté les modes de paiement suivants :

      – Paiement intégral par carte de crédit
      – Paiement en quatre mensualités égales par carte de crédit (sans frais supplémentaires)
      – Paiement intégral par virement bancaire

      Je pense que nous ferons de même pour la future édition de cet automne 🙂

  3. Phil Champ says:

    Beautiful Engineering!
    NB24 Aero carbon red discs & Titanium red discs.
    Can you email me the costs in GBP for the UK

    • Maurizio
      Maurizio says:

      Hi Phil,

      I’m glad to see that you like our watches 🙂

      If you have signed up for the waiting list, you should be able to see the collection including the prices in GBP (prices are shown based on the country that you select at the bottom of the page)

      Do not hesitate to send us a message or call us if you have any questions about our projects!

      Wishing you a nice day!

  4. R. Alain Glauser says:

    Merci de me signaler si une montre NB24 se libère avant l’automne et svp m’indiquer sa configuration.

    • Maurizio
      Maurizio says:

      Bonjour Alain,

      Je me suis permis de t’ajouter à la liste d’attente pour le NB24. De cette façon, tu seras informé de toute disponibilité future 🙂

    • Maurizio
      Maurizio says:

      Grazie, Saverio!

      L’NB24 parte da circa 3’950 CHF. Se ti iscrivi alla lista d’attesa, potrai vedere i modelli disponibili e i prezzi. Prevediamo di lanciare i preordini in autunno. Qual è il tuo modello preferito?

    • Maurizio
      Maurizio says:

      Hola Julio,

      Sí, podemos enviar nuestros relojes a las Islas Canarias. ¿Se ha apuntado a la lista de espera de este proyecto?

  5. Allan Dyson says:

    I would like to place an order for MB24 in stainless with large face. Could you confirm price, ordering process.and delivery date

    • Maurizio
      Maurizio says:

      Hi Allan,

      Thank you for your comment. T NB24 starts at around 3’950 CHF. We are planning to launch the new pre-orders this fall.
      Once we have received the pre-orders, we will begin to create the watches which can take around eight to ten months. As soon as the watch is ready, we will send you your numbered timepiece 🙂

      Do you know which version is your favourite? Have you seen all of the different models?

      Wishing you a great day,

  6. Raouf says:

    Vraiment très bien un design qui vient del future un montre de l’avant Time j’aime bien d’avoir une
    Merci de l’expetion

  7. Mark says:

    One thing I don’t understand is why watches have titanium cases when you really want it on the back for the inert properties as it’s the back that touches the skin. Love this watch too

    • Maurizio
      Maurizio says:

      Hi Mark!

      Thank you for you comment. Indeed it is the back that touches the skin but also the lugs, strap, etc which is part of the reason why everything should be in titanium.
      There is also a question of weight and durability which is why we use titanium grade 5 in our watches 😉
      We also have the Aerocarbon version which we are very happy with. did you see this model too?

      Wishing you a great day!