From virtual to reality

We’ve arrived at the final chapter of this fabulous project before pre-orders, which will begin at the end of January. We’re crazy with delight here!

The prototypes have arrived!

They’re finally here! We received the prototypes a few days ago, and they really are exquisite. What a joy it is seeing this project go from virtual ideas to a reality. The prototyping phase is an important stage for performing extensive testing and adjusting the final details before production.

Exceptional movement, exceptional manufacturer

The development of a manufacture movement isn’t something you can just improvise. In addition, the chronograph is one of the most specialist watch complications. That’s why we’ve called on one of the best specialists in the field. Based in the heartland of Swiss watchmaking, the manufacturer Concepto was founded in 2006, and today boasts a team of 120 people to handle all of the watchmaking expertise in-house. In other words, we’re in safe hands.

Here’s the final collection, available for pre-order from January 27 2021

A dozen interchangeable straps will be available during pre-orders.

  • 2024
  • 2022
  • 1936
  • 1422
  • 1866
  • 1933

Total transparency on costs and origin

At the very start of the project, we estimated the cost of the movement to be around 550 CHF for the simple customization of an existing movement. In the end, this cost has almost doubled, but we must say that we’ve really indulged ourselves in making this movement quite simply exceptional, for example by adding a peripheral weight on the dial side. It’s a rarely seen feature that normally means a stratospheric price for the piece! The magic and value for money of the NB24 chronograph is quite simply unbeatable.

Component / ProcessCost inc TaxesOrigin
Movement1'056 $Swiss
Titanium case, transparent back167 $China
Dial56 $China
Leather strap, deployment clasp31 $Italy/China
Assembly43 $Swiss
Packaging22 $China
Logistic44 $Swiss
Design & developement56 $Swiss
Total production costs1'474 $

Price at launch for the Titanium version: around 3 500 CHF (~3 500 €).

Why is the NB24 watch cheaper than the X41?

Since the beginning at CODE41, the retail price has always been a direct reflection of the costs of production, rather than a result of market positioning. We’re committed to staying by your side and every day we’re fighting to get the best value for money, with any savings passed on directly in the retail price. A big hello, by the way, to Valérien, the director of Concepto, who’ll back me up on that last point, as we’ve had multiple tense conversations about prices 😉

Whether it’s the X41 or the NB24, in both cases we’re talking about Fine Watchmaking movements. But even though our chronograph might be more complex, we’ve ended up with a much lower cost of production because it’s one of Concepto’s specialties. So we benefit from economy of scale with a good number of the parts also used in their other movements. Otherwise, the price of the NB24 movement would be 3 to 4 times more expensive.

Project schedule:

STEP 6, 27 JAN. 2021
Launch of pre-orders

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  1. says:

    Je trouve ses montres très belle et bien réalisée, je pense dans les mois à venir que j’aimerais passé une commande, mais savoir exactement les prix de chaque montres.

    • Maurizio
      Maurizio says:

      Merci pour votre commentaire 🙂

      Dans la section “projets” vous pouvez voir toutes nos montres et les prix de départ. Si vous avez une question sur un modèle spécifique, envoyez-nous simplement un e-mail. Nous nous ferons un plaisir de vous aider 😊

    • Maurizio
      Maurizio says:

      Thank you for your comment, Christian. I have taken the liberty to add you to the waiting list of the NB24. This way, you will receive an Email to inform you of the next edition with pre-orders this fall 🙂

      • Jesús Maria Diaz Hernández says:

        Lo que quiero saber es cuanto cuesta el reloj en euros y como lo puedo pagar.
        De todos los modelos que tienen.
        CODE 41 y NB 24

        • Osman
          Osman says:

          Hola 🙂

          Gracias por su interés en nuestros proyectos de relojería.😁

          No tenemos un modelo CODE41 como tal, sino un X41 para el que desgraciadamente acaban de finalizar los pedidos anticipados y el DAY41 para el que probablemente habrá una edición 3 este año, pero aún no tenemos un precio que comunicar al respecto.

          En cuanto al NB24, puedes apuntarte a nuestra lista de espera para ver los precios y los modelos disponibles. Para obtener los precios en su moneda, tendrá que cambiar el país en la parte inferior de la página web.

          Los precios del NB24 empiezan a partir de 4050 euros.

      • Elodie
        Elodie says:

        Bonjour Jean-Claude,

        Nous faisons remonter à l’équipe projet votre question, et qui sait, peut-être un jour une montre pour plongée verra le jour 😉😉

    • Osman
      Osman says:

      Thank you very much for your interest in our upcoming NB24 !

      Pre-orders will be open for this autumn. You can for now sign up to our waiting list to have a look on all our collection and prices 🙂

  2. Sentein Bernard says:

    Je viens de faire une pré-commande HB24 Carbon bleue bracelet acier noir poignet 17,5cm
    Quand pourrais-je avoir connaissance de la livraison ?

    • Osman
      Osman says:

      Bonjour 🙂

      Les précommandes pour la NB24 ne sont pas encore ouvertes; elles auront lieu cet automne. Je pense que vous avez acheté une carte de pré-embarquement, pour un accès exclusif à la vente 24heure avant l’ouverture officielle. A la suite de quoi, votre montre vous sera livrée dans un délai de 8 à 10 mois; laps de temps durant lequel nous vous tiendrons régulièrement au courant des étapes de production de votre montre, jusqu’à sa livraison 🙂

    • Elodie
      Elodie says:

      Hello Enda, The first delivery of the NB24 will be in october/ november. We don’t have yet the exact date, but will be soon 😊

    • Osman
      Osman Boolakee says:

      ¡Hola !

      Gracias por su interés en nuestra 2ª edición de NB24 🙂

      Los pedidos anticipados se abrirán este otoño y puedes inscribirte en nuestra lista de espera sin compromiso de compra para comprobar los precios en tu moneda local.

      Los precios en euros comienzan a partir de 4050€ dependiendo del modelo

      ¡Que tenga un buen día! 🙂

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