From virtual to reality

We’ve arrived at the final chapter of this fabulous project before pre-orders, which will begin at the end of January. We’re crazy with delight here!

The prototypes have arrived!

They’re finally here! We received the prototypes a few days ago, and they really are exquisite. What a joy it is seeing this project go from virtual ideas to a reality. The prototyping phase is an important stage for performing extensive testing and adjusting the final details before production.

Exceptional movement, exceptional manufacturer

The development of a manufacture movement isn’t something you can just improvise. In addition, the chronograph is one of the most specialist watch complications. That’s why we’ve called on one of the best specialists in the field. Based in the heartland of Swiss watchmaking, the manufacturer Concepto was founded in 2006, and today boasts a team of 120 people to handle all of the watchmaking expertise in-house. In other words, we’re in safe hands.

Here’s the final collection, available for pre-order from January 27 2021

A dozen interchangeable straps will be available during pre-orders.

  • 2035
  • 2028
  • 1942
  • 1435
  • 1873
  • 1938

Total transparency on costs and origin

At the very start of the project, we estimated the cost of the movement to be around 550 CHF for the simple customization of an existing movement. In the end, this cost has almost doubled, but we must say that we’ve really indulged ourselves in making this movement quite simply exceptional, for example by adding a peripheral weight on the dial side. It’s a rarely seen feature that normally means a stratospheric price for the piece! The magic and value for money of the NB24 chronograph is quite simply unbeatable.

Component / ProcessCost inc TaxesOrigin
Movement1'056 $Swiss
Titanium case, transparent back167 $China
Dial56 $China
Leather strap, deployment clasp31 $Italy/China
Assembly43 $Swiss
Packaging22 $China
Logistic44 $Swiss
Design & developement56 $Swiss
Total production costs1'474 $

Price at launch for the Titanium version: around 3 500 CHF (~3 500 €).

Why is the NB24 watch cheaper than the X41?

Since the beginning at CODE41, the retail price has always been a direct reflection of the costs of production, rather than a result of market positioning. We’re committed to staying by your side and every day we’re fighting to get the best value for money, with any savings passed on directly in the retail price. A big hello, by the way, to Valérien, the director of Concepto, who’ll back me up on that last point, as we’ve had multiple tense conversations about prices 😉

Whether it’s the X41 or the NB24, in both cases we’re talking about Fine Watchmaking movements. But even though our chronograph might be more complex, we’ve ended up with a much lower cost of production because it’s one of Concepto’s specialties. So we benefit from economy of scale with a good number of the parts also used in their other movements. Otherwise, the price of the NB24 movement would be 3 to 4 times more expensive.

Project schedule:

STEP 6, 27 JAN. 2021
Launch of pre-orders

Sign up for exclusive access to the next chapter of the CHRONO project.

Leave a Reply

Your email address will not be published. Required fields are marked *

Filter comments:
All (701)
Dutch (25)
English (139)
French (392)
German (85)
Italian (47)
Spanish (13)

  1. RODT jean Marc says:

    Il y a t il un endroit où l on peut essayer votre NB24 , elle me plait beaucoup mais la voir a son poignet me semble capital avant de pouvoir passer commande .
    Bien cordialement

    • Osman
      Osman says:

      Bonjour Jean-Marc !

      Nous travaillons à étendre notre réseau de boutiques d’exposition de nos montres, mais pour le moment la NB24 n’est qu’à visible qu’à la Boutique Guillard à Lausanne. Si c’est une possibilité pour vous, ils se feront un plaisir de vous y accueillir !

    • Osman
      Osman says:

      Bonjour Pierre-Marie,

      C’est toujours un plaisir pour nous d’accueillir un nouveau membre dans notre communauté !

      Quel modèle vous fait de l’oeil ? Si vous avez besoin d’aide pour la commande, n’hésitez pas à nous contacter, notre service Community Care se fera un plaisir de vous aider et vous conseiller 😊

  2. says:

    Ich wollte eine Uhr bestellen ,bitte schicken Sie mir alle Modelle mit Photos und Preis Liste. Dann kann ich besser entscheiden, auch welches Model sind ab sofort lieferbar
    Chefarzt für Kardiologie. FMH
    Zederstrasse 14 Zürich 8032

    • Kasim
      Kasim says:

      Vielen Dank für Ihr Interesse! Zurzeit sind nur unsere Anomaly 01 und Anomaly 02 Uhren sofort lieferbar. Diese finden Sie wenn Sie oben links auf der Website auf Projekte navigieren und Anomaly 01 oder Anomly 02 wählen.

    • Maurizio
      Maurizio says:

      Hi Norman,

      You will be able to see the full collection of straps this Wednesday at 15:00, Swiss.
      You will be able to place your order and we can merge them later. However, as your watch might be ready before the strap, I would recommend to keep the two orders separate 😉

    • Maurizio
      Maurizio says:

      Hi Enda,

      Thank you for your question. The atelier is hard at work with the creation of your NB24. The initial delivery date of October/November still stands.
      We will send you an Email as soon as your watch will be ready to organize the delivery 😉

      We CANNOT wait for you to see this beauty in person 😊

      Feel free to send us an Email or call us if there is anything else that we can do for you.

      Wishing you an excellent day.

      Best regards,

privacy policy - Cookies