From virtual to reality

We’ve arrived at the final chapter of this fabulous project before pre-orders, which will begin at the end of January. We’re crazy with delight here!

The prototypes have arrived!

They’re finally here! We received the prototypes a few days ago, and they really are exquisite. What a joy it is seeing this project go from virtual ideas to a reality. The prototyping phase is an important stage for performing extensive testing and adjusting the final details before production.

Exceptional movement, exceptional manufacturer

The development of a manufacture movement isn’t something you can just improvise. In addition, the chronograph is one of the most specialist watch complications. That’s why we’ve called on one of the best specialists in the field. Based in the heartland of Swiss watchmaking, the manufacturer Concepto was founded in 2006, and today boasts a team of 120 people to handle all of the watchmaking expertise in-house. In other words, we’re in safe hands.

Here’s the final collection, available for pre-order from January 27 2021

A dozen interchangeable straps will be available during pre-orders.

  • 2005
  • 2005
  • 1911
  • 1410
  • 1859
  • 1910

Total transparency on costs and origin

At the very start of the project, we estimated the cost of the movement to be around 550 CHF for the simple customization of an existing movement. In the end, this cost has almost doubled, but we must say that we’ve really indulged ourselves in making this movement quite simply exceptional, for example by adding a peripheral weight on the dial side. It’s a rarely seen feature that normally means a stratospheric price for the piece! The magic and value for money of the NB24 chronograph is quite simply unbeatable.

Component / ProcessCost inc TaxesOrigin
Movement1'056 $Swiss
Titanium case, transparent back167 $China
Dial56 $China
Leather strap, deployment clasp31 $Italy/China
Assembly43 $Swiss
Packaging22 $China
Logistic44 $Swiss
Design & developement56 $Swiss
Total production costs1'474 $

Price at launch for the Titanium version: around 3 500 CHF (~3 500 €).

Why is the NB24 watch cheaper than the X41?

Since the beginning at CODE41, the retail price has always been a direct reflection of the costs of production, rather than a result of market positioning. We’re committed to staying by your side and every day we’re fighting to get the best value for money, with any savings passed on directly in the retail price. A big hello, by the way, to Valérien, the director of Concepto, who’ll back me up on that last point, as we’ve had multiple tense conversations about prices 😉

Whether it’s the X41 or the NB24, in both cases we’re talking about Fine Watchmaking movements. But even though our chronograph might be more complex, we’ve ended up with a much lower cost of production because it’s one of Concepto’s specialties. So we benefit from economy of scale with a good number of the parts also used in their other movements. Otherwise, the price of the NB24 movement would be 3 to 4 times more expensive.

Project schedule:

STEP 6, 27 JAN.
Launch of pre-orders

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  1. says:

    Quel beau projet. J’aime beaucoup cette couleur bleue du mouvement. Magnifique. Bonne chance pour le projet!

  2. says:

    Inconsolable d’avoir manqué le rendez-vous de février, ne connaissant pas votre projet. Magnifique et passionnante démarche. Je serai désormais à l’affût !


    Quel dommage d’avoir loupé la fenêtre des précommandes d’un jour, grrr. Bon je saurai faire preuve de patience mais grrr quand même.

  4. Marius-André NIERI says:

    Bonjour 14H55,
    nous voila à quelques minutes de la fin des précommandes et 1349 ventes, Bravo, à toute l’équipe, Bravo à Concepto. Dans l’attente des livraisons et surtout d’un nouveau Modèle… Et bien sur d’un bracelet caoutchouc que j’espère et souhaite pour bientôt.
    Bien à vous.

  5. Noll Ronald says:

    Je crois pouvoir dire que je suis tombé amoureux de ce chrono NB24 et de CODE41. Mon regard est magnétisé par le design de ce chrono qui est un rappel aux codes esthétiques qui font clairement partie de l’ADN de CODE41. Le traitement côté cadran avec ces reliefs et le volume qui en résulte est superbe. Sans parler de cette masse périphérique qui finit de m’hypnotiser. C’est simple, je trouve toutes mes possessions horlogères existantes soudainement bien fades par rapport à ce chrono NB24 et j’espère maintenant pouvoir mettre la main sur une nouvelle édition de cette non moins superbe X41. J’ai un problème docteur ? Franchement un boulot superbe ! L’attente va être insoutenable 😀

  6. Gerhard Zehethofer says:

    Dear Code41 team.after an X41 (hopefully to be delivered next month) I also ordered my creator edition of the NB24. I have since had countless looks at the pictures of NB24 on your Webpages and I have an Idea that is growing on me. I it would be awesome when you could put Luminova on on the date window (the silver metal behind the black date) so it is illuminated at night. Not sure it is possible as one off but would love it for sure. Maybe you could make a poll after the preorder is closed and make it an option for everyone the ordered the creator edition. 🙂