05
Dec
2018

Project 2 - X41, chapter 5

PROTOTYPES AND CASE DESIGN

PROTOTYPING PHASE LAUNCHED

In response to numerous comments, we’ve made the final adjustments to the X41 movement. The red details have been removed, the arrows deleted, and the CODE41 logo added. The first community-designed manufacture movement is all ready, and we’re going to be able to launch the prototypes. It’s an important step for confirming that all of the parts are adjusted correctly before we launch production.

OLD DESIGN

EVOLUTION

  • 1429
  • 353

COLOR RESEARCH

  • 1562
  • 95
  • 557
  • 579
  • 1407
  • 203

TRANSPARENT CASEBACK

  • 2043
  • 27

CASE DESIGN

For the design of the case, our aim is to take advantage of what we’ve already created with our ANOMALY models. We have, however, made the following changes:

  • Improving the ergonomics by reducing the thickness by 2mm
  • Adding character with a more pronounced bezel and a new crown
  • A more technical look with reworked lugs

Clean lugs

  • 382
  • 553

Faceted lugs

  • 1143
  • 129

Hollow lugs

  • 1527
  • 324

TITANIUM OR STEEL

For this exceptional piece, we’d like to make the case from titanium. It’s more expensive than steel, but it weighs 43% less. Titanium also has a beautiful anthracite colour.
What do you think?

STEEL

  • 473
  • 151

TITANIUM

  • 2013
  • 23

LET’S TALK ABOUT MONEY

As you know, transparency lies at the heart of our project, and we’re committed to clearly explaining the costs involved in creating such a project:

COSTS OF DEVELOPMENT:

TECHNICAL DEVELOPMENT 15’000 CHF/ 13’224 €
PROTOTYPING 20’000 CHF / 17’132 €
DESIGN DEVELOPMENT 20’000 CHF / 17’132 €
PHOTOS AND 3D RENDERING 16’000 CHF / 14’106 €
INTERNAL RESOURCES 30’000 CHF / 26’450 €
MARKETING 30’000 CHF / 26’450 €
PUBLIC RELATIONS 10’000 CHF / 8’816 €
TOTAL INVESTMENT 141’000 CHF / 123’310 €

COSTS OF PRODUCTION

COMPONENT COST ORIGIN
MOVEMENT 1’650 CHF / 1’455 € SWISS
TITANIUM CASE, TRANSPARENT CASEBACK 130 CHF / 115 € CHINESE
LEATHER STRAP, DEPLOYMENT CLASP 30 CHF / 26 € ITALIAN/CHINESE
ASSEMBLY 30 CHF / 26 € SWISS
PACKAGING 25 CHF / 22 € CHINESE
TOTAL 1’865 CHF / 1’644 €

LAUNCH PRICE

We’re in the process of refining our profitiability calculations, but for the moment, the launch price will still be around 4’500 CHF / 4’000 €.

SO, WHAT DO YOU THINK?

We’ve nearly reached our goal, and we’ll be launching pre-orders in March, but for the moment we’d like to know what you think. Will you be one of the first to have helped democratize fine watchmaking?

RESULTS OF VOTES:

Yes, I’m going to buy the X41 as soon as it goes on sale.
391 Votes
I’m still not sure.
753 Votes
No, I won’t be buying the X41.
313 Votes

JOIN IN US ON MARCH 12 FOR THE REALIZATION OF THIS EXTRAORDINARY PROJECT!

14 March, 2018: Preliminary ideas
18 April, 2018: Integration of big date
31 Oct, 2018: Construction of the movement
5 Dec, 2018: Development of the design
6 Feb, 2019: Finalization
12 March, 2019: Launch for preorders

TAKE PART IN THE DEBATE

What do you think of our approach to democratizing fine watchmaking? For or against?

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Filter comments:
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  2. Nicholas John Whitby says:

    I think this is a great looking watch, I find it difficult to understand why the red accents on the fingers are less popular than plain, I would definitely choose to have them red, in fact what about making the whole of the second hand red?
    Whilst on this subject has any thought been given to Maybe having some of the wheels and other mechanical parts in contrasting or even complimentary colours. This would draw even more attention to the fascinating inner workings of the watch, and add even more to the fabulous looks.

    Reply
  3. Alexander says:

    Ich habe größten Respekt für den Mut und die Energie, dieses Projekt zu realisieren. Die totale Transparenz und der selbstironische Ansatz sind außerordentlich smpathisch. Bitte verlinkt Eure Seite mit der Homepage von timeless. Dieser Werkshersteller ist ja völlig unbekannt, produziert aber seit über 10 Jahren tolle Werke inkl. eines Tourbillons! Das Werk der x41 dürfte ein individualisiertes 2001 sein. Nachdem ich die Seite von timeless besucht habe bin ich kurz davor, die 4k für die x41 zu reservieren 😉
    P.S.: Ihr seid im Uhrforum: https://uhrforum.de/threads/x41-von-codee-41-pre-order-ab-maerz.383621/
    Viel Spaß und Erfolg mit dem tollen Projekt, gute Nerven, entspannte Käufer!
    Alexander

    Reply
  4. Martin Haschke says:

    Wenn das Design fertig ist, könntet ihr doch 2 Gehäusevarianten ( Titan und hochwertigen Stahl)
    Dann sind die Stahluhren auch für nicht so mit Vermögen ausgerüste Bürger erschwinglich werden.
    Gruß Martin Haschke aus Stelle bei Winsen Luhe mrtnhaschke@gmail.com ich freue mich schon sehr auf ihre positive Rückmeldung, Gruss Martin Haschke aus Stelle bei Winsen Luhe mrtnhaschke@gmail.com

    Reply
  5. AUDEMAR PIERRE says:

    Les aiguilles rouges apportent du caractère tout comme les cornes creusées ! Et n’oubliez pas une lecture visible de l’heure…
    Et pourquoi pas un bracelet Dunlop…
    Pour le reste c’est parfait.

    Reply
  6. Hugo Dhooghe says:

    Ce qui est très important pour moi, c’est qu’il est facile à lire à l’écran. Alors voyez quelle heure il est en un coup d’oeil. Et ne pas avoir à regarder vos pointeurs sur le fond occupé.
    What is very important to me is that it is easy to read on the display. So see what time it is at a glance. And do not have to look your pointers on the busy background.

    Reply
  8. David says:

    Votre démarche est super.
    Pour ma part je trouve le design final de l’anomaly01 pas assez en rupture avec les designs classiques. Je préfére certains de vos protos avec plus de vue sur la mécanique en face avant et un fond transparent, les aiguilles rouges sont aussi sympa.
    C’est un beau projet et une belle aventure

    Reply
  9. Napoleon says:

    Since I am a watch lover, I would vote for the democratization. I have more than 20 in my collection of mid-range watches (automatic, mechanical and quartz) Swiss, Russian, and Japanese. Majority are automatic movement with few quartz for higher-end model. For the X41, I am unsure at the moment. I will decide once it’s out in the market. Anomaly 01 is OK with me, but I may just wait for the X41 with transparent bottom.

    Reply
  10. becker says:

    donc puisque ça a l’air de marcher j’y retourne

    perso j’aimais bien le rouge aiguilles date
    le rajout du logo est un +

    je suis déjà l’heureux possesseur des 2 premiers modèles
    qui me satisfont
    sauf… la réserve de 30 h me semble un peu optimiste

    pour la nouvelle, seul obstacle : le budget

    et j’ai l’impression de ne pas être un cas isolé

    Reply
    • Marcia
      Marcia says:

      Merci pour votre commentaire!
      Nous prenons bonne note de votre préférence pour la couleur des aiguilles 🙂
      Par contre, la réserve de marche est de +/- 40H dans le cas où elle est portée quotidiennement et remontée.
      N’hésitez pas à contacter notre service client si vous avez des questions!

      Reply