PROTOTYPING PHASE LAUNCHED
In response to numerous comments, we’ve made the final adjustments to the X41 movement. The red details have been removed, the arrows deleted, and the CODE41 logo added. The first community-designed manufacture movement is all ready, and we’re going to be able to launch the prototypes. It’s an important step for confirming that all of the parts are adjusted correctly before we launch production.
For the design of the case, our aim is to take advantage of what we’ve already created with our ANOMALY models. We have, however, made the following changes:
- Improving the ergonomics by reducing the thickness by 2mm
- Adding character with a more pronounced bezel and a new crown
- A more technical look with reworked lugs
TITANIUM OR STEEL
For this exceptional piece, we’d like to make the case from titanium. It’s more expensive than steel, but it weighs 43% less. Titanium also has a beautiful anthracite colour.
What do you think?
LET’S TALK ABOUT MONEY
As you know, transparency lies at the heart of our project, and we’re committed to clearly explaining the costs involved in creating such a project:
COSTS OF DEVELOPMENT:
|TECHNICAL DEVELOPMENT||15’000 CHF/ 13’224 €|
|PROTOTYPING||20’000 CHF / 17’132 €|
|DESIGN DEVELOPMENT||20’000 CHF / 17’132 €|
|PHOTOS AND 3D RENDERING||16’000 CHF / 14’106 €|
|INTERNAL RESOURCES||30’000 CHF / 26’450 €|
|MARKETING||30’000 CHF / 26’450 €|
|PUBLIC RELATIONS||10’000 CHF / 8’816 €|
|TOTAL INVESTMENT||141’000 CHF / 123’310 €|
COSTS OF PRODUCTION
|MOVEMENT||1’650 CHF / 1’455 €||SWISS|
|TITANIUM CASE, TRANSPARENT CASEBACK||130 CHF / 115 €||CHINESE|
|LEATHER STRAP, DEPLOYMENT CLASP||30 CHF / 26 €||ITALIAN/CHINESE|
|ASSEMBLY||30 CHF / 26 €||SWISS|
|PACKAGING||25 CHF / 22 €||CHINESE|
|TOTAL||1’865 CHF / 1’644 €|
We’re in the process of refining our profitiability calculations, but for the moment, the launch price will still be around 4’500 CHF / 4’000 €.
SO, WHAT DO YOU THINK?
We’ve nearly reached our goal, and we’ll be launching pre-orders in March, but for the moment we’d like to know what you think. Will you be one of the first to have helped democratize fine watchmaking?
RESULTS OF VOTES:
TAKE PART IN THE DEBATE
What do you think of our approach to democratizing fine watchmaking? For or against?