Our Story

In March 2016, a mysterious team of cowboys, known only as the GOLDGENA PROJECT, began sowing the seeds of doubt in the hushed world of Swiss watchmaking by exposing the secrets of the Swiss Made label.

That made some people very unhappy, but others, many others, have joined us. Today is the day that we, along with our community of 15,000 registered members and 50,000 followers, launch CODE41: a community brand with the aim of creating attractive mechanical watches at reasonable prices, through a policy of complete transparency on origin, costs and development.

The CODE41 is run by a small watch design workshop called cosanova, and is currently made up of 3 people. Founded in 2005 by the designer Claudio D’Amore, the workshop is based in the heart of Swiss watchmaking, in Lausanne, not far from Geneva. In little more than 11 years, the cosanova workshop has had the honor of working with around forty watch brands, such as Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and even Hautlence.

In-house team

Designer / Founder

Likes walks in the forest, tennis, and Vietnamese food.
Dislikes barking dogs, low-fat yogurts and flat tires.

Graphic Designer

Likes traveling, the manga culture and volleyball.
Dislikes people talking in the movie theater and easy-open packaging that’s only easy in name.

Digital Marketer

Loves Turkish coffee, the sound of cicadas and sandwiches with Cenovis.
Doesn’t like fast food, politics and jet lag.

Customer relationship

Likes: tasting good wine, bike touring and puzzles.
I don’t like queuing, delays or eating peas.

Outside talents

CODE41 is mostly orchestrated internally, but from time to time outside talents do join us on this wonderful adventure.

Designer and 3D modeler

Loïc realized the modelling and the 3D rendering of our first design.
Loïc Hilaire

Illustrator and 2D animator

Eliezer produced the 3 short animations of Phase 1
Eliezer Castillo


Hai designed the CODE41 logo.
Van Hai


Marion made some beautiful pictures of our watches.
Marion Savoy

Would you like to join the dream team?

Do you think your skills could be of use to us? Would you like to work with us from time to time or join the team? Contact us and tell us about your talent.